The news that AT&T divested its ownership of WarnerMedia to Discovery, Inc. for $43 billion to form a new, merged entertainment company may not sound as exciting as when The Walt Disney Company acquired 21st Century Fox in 2019, but it is just as important.

Ever since AT&T acquired Time Warner for $85 billion in 2018. there were many concerns in the entertainment industry, which turned out to be justified. Renamed, WarnerMedia, the entertainment conglomerate was owned by a telecommunications giant that did not have any experience with entertainment media and this resulted in questionable moves by AT&T. The most impactful were the creation of the HBO Max streaming service and fractured relationships with notable genre directors like Christopher Nolan, Denis Villeneuve and James Gunn.

In AT&T’s quest to push HBO Max to be competitive with other streaming apps, all of the films slated for release this year by the movie studio, Warner Bros., were released simultaneously in theaters and the streaming service. On the surface, this took into account the COVID-19 pandemic and the fact that most movie theaters were closed. However, now that the pandemic seems to be winding down (at least in the United States and Europe), this strategy has been questioned. Not only did this move result in diminished box office returns, but it alienated many of Warner Bros.’ top talent.

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This first began when Wonder Woman 1984 was streamed on Christmas Day in 2020 instead of delaying the film’s release because of the pandemic. This worked in that it attracted attention (and subscribers) to the streaming app but the film received negative reactions from critics and fans who did not find much original content on HBO Max. Unlike Disney+ or Apple+, HBO Max lacked an attention-grabbing genre TV show like The Mandalorian or For All Mankind to entice fans to stay with the service. The app did stream TV shows that once exclusively streamed on the DC Universe app like Titans and Doom Patrol. But it is baffling that throughout all of the development of the app, no one thought to have an original DC TV show ready. The closest thing to semi-original content being Zack Snyder’s Justice League, which did not stream until this year, months after the app was launched. While Disney+ already streamed the Marvel properties WandaVision and The Falcon and the Winter Soldier, HBO Max has yet to stream original DC content. Its announced Green Lantern TV show seems to be forever in development.

It shoud be noted HBO Max premiered the sci-fi TV show Raised by Wolves when it launched and while it was well done the TV show did not capture much attention. It is a shame because the streaming service is quite good with plenty of content, but its launch was botched and confused people who already subscribed to HBO or used its then-existing apps HBO Now and HBO Go.

Filmmakers such as Nolan and Villeneuve were incensed that films they specifically shot for large screens were to be directly streamed on HBO Max. Not only would this lead to low box office returns but the decision robbed audiences of seeing films meant for the large screens. Denis Villeneuve and Legendary Pictures (the production company which bankrolled Villeneuve’s Dune, Godzilla vs. Kong and other recent genre films) expressed their dissatisfaction to push the streaming service over Warner Bros.’ film schedule. After all, in light of the pandemic, if one is able to access the app, why bother going to the theaters? As it now stands the following genre films either streamed already will do so later this year:

• Wonder Woman 1984
• Godzilla vs. Kong
• Mortal Kombat
• The Witches
• Superintelligience
• The Suicide Squad
• The Conjuring: The Devil Made Me Do It
• Malignant
• Space Jam: A New Legacy
• Reminiscence
• Dune
• the fourth Matrix film

WarnerMedia recently announced that starting in 2022, its films would be released solely in theaters before coming to HBO Max. But the damage has been done as many filmmakers openly expressed their dissatisfaction with WarnerMedia and some were no longer willing to do films for Warner Bros.

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