What Does The WarnerMedia/Discovery Inc. Merger Mean For DC And Warner Bros.?

The news that AT&T divested its ownership of WarnerMedia to Discovery, Inc. for $43 billion to form a new, merged entertainment company may not sound as exciting as when The Walt Disney Company acquired 21st Century Fox in 2019, but it is just as important.

Ever since AT&T acquired Time Warner for $85 billion in 2018. there were many concerns in the entertainment industry, which turned out to be justified. Renamed, WarnerMedia, the entertainment conglomerate was owned by a telecommunications giant that did not have any experience with entertainment media and this resulted in questionable moves by AT&T. The most impactful were the creation of the HBO Max streaming service and fractured relationships with notable genre directors like Christopher Nolan, Denis Villeneuve and James Gunn.

In AT&T’s quest to push HBO Max to be competitive with other streaming apps, all of the films slated for release this year by the movie studio, Warner Bros., were released simultaneously in theaters and the streaming service. On the surface, this took into account the COVID-19 pandemic and the fact that most movie theaters were closed. However, now that the pandemic seems to be winding down (at least in the United States and Europe), this strategy has been questioned. Not only did this move result in diminished box office returns, but it alienated many of Warner Bros.’ top talent.

This first began when Wonder Woman 1984 was streamed on Christmas Day in 2020 instead of delaying the film’s release because of the pandemic. This worked in that it attracted attention (and subscribers) to the streaming app but the film received negative reactions from critics and fans who did not find much original content on HBO Max. Unlike Disney+ or Apple+, HBO Max lacked an attention-grabbing genre TV show like The Mandalorian or For All Mankind to entice fans to stay with the service. The app did stream TV shows that once exclusively streamed on the DC Universe app like Titans and Doom Patrol. But it is baffling that throughout all of the development of the app, no one thought to have an original DC TV show ready. The closest thing to semi-original content being Zack Snyder’s Justice League, which did not stream until this year, months after the app was launched. While Disney+ already streamed the Marvel properties WandaVision and The Falcon and the Winter Soldier, HBO Max has yet to stream original DC content. Its announced Green Lantern TV show seems to be forever in development.

It shoud be noted HBO Max premiered the sci-fi TV show Raised by Wolves when it launched and while it was well done the TV show did not capture much attention. It is a shame because the streaming service is quite good with plenty of content, but its launch was botched and confused people who already subscribed to HBO or used its then-existing apps HBO Now and HBO Go.

Filmmakers such as Nolan and Villeneuve were incensed that films they specifically shot for large screens were to be directly streamed on HBO Max. Not only would this lead to low box office returns but the decision robbed audiences of seeing films meant for the large screens. Denis Villeneuve and Legendary Pictures (the production company which bankrolled Villeneuve’s Dune, Godzilla vs. Kong and other recent genre films) expressed their dissatisfaction to push the streaming service over Warner Bros.’ film schedule. After all, in light of the pandemic, if one is able to access the app, why bother going to the theaters? As it now stands the following genre films either streamed already will do so later this year:

  • Wonder Woman 1984
  • Godzilla vs. Kong
  • Mortal Kombat
  • The Witches
  • Superintelligience
  • The Suicide Squad
  • The Conjuring: The Devil Made Me Do It
  • Malignant
  • Space Jam: A New Legacy
  • Reminiscence
  • Dune
  • the fourth Matrix film

WarnerMedia recently announced that starting in 2022, its films would be released solely in theaters before coming to HBO Max. But the damage has been done as many filmmakers openly expressed their dissatisfaction with WarnerMedia and some were no longer willing to do films for Warner Bros.

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Twilight Of DC Comics?

The latest rumors percolating around the internet is about DC Comics and how it will cease publication. The reason behind this is low sales and loss of confidence by DC Comics’ owners, AT&T. While the comic book company is challenged by declining sales, it is too early to start writing obituaries for the company.

It’s been reported that AT&T does not have any interest in comic book publications and considers DC Comics to be a financial drain to the point that they want to sell DC. More dire is that if the upcoming DC Comics 5G revamp does not succeed then DC will fold. That is ludicrous and an exaggeration. First of all, even though DC comic book sales are down, the characters are still popular. Just look at the amount of money made in merchandising and from other media. Namely, TV shows, films and video games. The video game Batman: Arkham Knight and Batman: Arkham are some of the most revered video games ever released.

Sure, the DC Extended Universe (DCEU) is struggling right now, but the cinematic universe is rife with potential. Want proof? Look at the positive reaction generated by the clip introducing the new Batman in next year’s The Batman. It is too easy to pile on the DCEU because Shazam! underperformed last year and Birds of Prey was a box office failure. Too many are comparing the DCEU to the MCU, which is unfair since the MCU was a properly planned cinematic universe that is reaping the rewards now. But keep in mind, the MCU may not be the top dog going forward and this could coincide with the DCEU taking over as the top cinematic universe. Just greenlight a Man of Steel sequel and all should be fine. 😀

Then there is the high anticipation for new DC TV shows like Stargirl and Green Lantern. Also, many current TV shows are getting lots of attention like the ones streaming on the DC Universe app (Harley Quinn, Doom Patrol and Titans) or on The CW–the recent crossover event Crisis on Infinite Earths earned tons of positive publicity as several versions of live-action DC superheroes made appearances and teamed up.

Getting back to the comics, the low sales DC is grappling with is shared with all the other comic book companies. There are many reasons for declining sales such as rising costs, other competing media, and so on. What can be done to deal with the sales? That is the million-dollar question and it is clear the current comic book model and distribution no longer works. A solution as innovative as direct sales was back in the late 70s is needed to allow the medium to survive. Whether this means going completely digital, lowering prices, or changing the print format (going directly to graphic novels or trade paperbacks) remains to be seen.

Of course, AT&T could license off their comic books and have another company create their comics. But that could lead to headaches down the road. What if a new character is introduced in the hypothetical licensed comic, does that character belong to DC? The best example is Marvel back in the 90s. The company canceled several comics and hired Rob Liefeld and other Image creators to relaunch core titles like Captain America into their own reboots. At the same time, Marvel sold the film and TV rights to film companies to raise cash and climb out of bankruptcy. The result was that the Liefeld books were poorly received and eventually killed, while to this date, Marvel is struggling with trying to regain the rights to all their characters. Hence the mess over Spider-Man’s film and TV rights, ditto for the Hulk. DC Comics is in a state of flux right now. This was evident with the recent dismissal of DC co-publisher Dan DiDio; and how 5G will fare is unknown. The comic books as we know will most likely change, but its too fluid to guess how, so we’ll have to wait and see. In the meantime, if any of you don’t want to see a twilight of DC comics then remember to keep buying them.