The latest rumors percolating around the internet is about DC Comics and how it will cease publication. The reason behind this is low sales and loss of confidence by DC Comics’ owners, AT&T. While the comic book company is challenged by declining sales, it is too early to start writing obituaries for the company.
It’s been reported that AT&T does not have any interest in comic book publications and considers DC Comics to be a financial drain to the point that they want to sell DC. More dire is that if the upcoming DC Comics 5G revamp does not succeed then DC will fold. That is ludicrous and an exaggeration. First of all, even though DC comic book sales are down, the characters are still popular. Just look at the amount of money made in merchandising and from other media. Namely, TV shows, films and video games. The video game Batman: Arkham Knight and Batman: Arkham are some of the most revered video games ever released.
Sure, the DC Extended Universe (DCEU) is struggling right now, but the cinematic universe is rife with potential. Want proof? Look at the positive reaction generated by the clip introducing the new Batman in next year’s The Batman. It is too easy to pile on the DCEU because Shazam! underperformed last year and Birds of Prey was a box office failure. Too many are comparing the DCEU to the MCU, which is unfair since the MCU was a properly planned cinematic universe that is reaping the rewards now. But keep in mind, the MCU may not be the top dog going forward and this could coincide with the DCEU taking over as the top cinematic universe. Just greenlight a Man of Steel sequel and all should be fine. 😀
Then there is the high anticipation for new DC TV shows like Stargirl and Green Lantern. Also, many current TV shows are getting lots of attention like the ones streaming on the DC Universe app (Harley Quinn, Doom Patrol and Titans) or on The CW–the recent crossover event Crisis on Infinite Earths earned tons of positive publicity as several versions of live-action DC superheroes made appearances and teamed up.
Getting back to the comics, the low sales DC is grappling with is shared with all the other comic book companies. There are many reasons for declining sales such as rising costs, other competing media, and so on. What can be done to deal with the sales? That is the million-dollar question and it is clear the current comic book model and distribution no longer works. A solution as innovative as direct sales was back in the late 70s is needed to allow the medium to survive. Whether this means going completely digital, lowering prices, or changing the print format (going directly to graphic novels or trade paperbacks) remains to be seen.
Of course, AT&T could license off their comic books and have another company create their comics. But that could lead to headaches down the road. What if a new character is introduced in the hypothetical licensed comic, does that character belong to DC? The best example is Marvel back in the 90s. The company canceled several comics and hired Rob Liefeld and other Image creators to relaunch core titles like Captain America into their own reboots. At the same time, Marvel sold the film and TV rights to film companies to raise cash and climb out of bankruptcy. The result was that the Liefeld books were poorly received and eventually killed, while to this date, Marvel is struggling with trying to regain the rights to all their characters. Hence the mess over Spider-Man’s film and TV rights, ditto for the Hulk. DC Comics is in a state of flux right now. This was evident with the recent dismissal of DC co-publisher Dan DiDio; and how 5G will fare is unknown. The comic books as we know will most likely change, but its too fluid to guess how, so we’ll have to wait and see. In the meantime, if any of you don’t want to see a twilight of DC comics then remember to keep buying them.