I tried to keep an open mind with what was revealed about the upcoming Superman reboot Man Of Steel. Some of it was good, Amy Adams is a good choice for Lois Lane, Henry Cavill should be okay as Superman. Some of the other news wasn’t, namely the choice of director, Zack Snyder. The guy has a hit and miss record as a director. The last couple of films he’s done were downright awful. And no John Williams score!
Anyway, Warner Bros. released the teaser trailer for Man Of Steel last week and it just plain sucks. Talk about underwhelming!
What were they trying to convey here? A bunch of clips that looked like outtakes from Deadliest Catch (would’ve worked great if this was Aquaman: The Movie), and pretentious looking scenes that looked more like commercials for products. Why not show that Comic-Con footage that actually showed some action and money shots?
Supposedly, Warner Bros. and producer Christopher Nolan wanted to get away from the failure of Superman Returns but they go ahead remind viewers of the same motifs that the teaser trailer for Superman Returns was trying to convey! The idea of Superman as a Christ-like savior with long, reflective and pensive shots of Superman (in Man Of Steel’s case, a long shot of Superman flying up into the sky). This time those type of shots were used on Clark Kent instead and we then get two kinds of cliche narrations about having power and being a savior. And you know what? Superman Returns did this better! At lleast that trailer was inspiring.
If they wanted to make people-not just the zealous fans at some convention but the general audience-take notice of this film and forget the previous Superman movie, they needed to show what was shown at Comic-Con. They need to create an excited buzz, not confusion or worse indifference. During its showing in The Dark Knight Rises that I attended there wasn’t any reaction to this film and many have reported the same thing from other showings. Also some audience members had no idea what the trailer was for until that last shot of Superman.
Of course, it’s too early to say Man Of Steel is doomed. This could turn out to be a good film (and maybe enough fan outcry can force them to use at least part of Williams’ score; check out the trailer below that placed Williams’ “Planet Krypton” theme-it works better) but they are off to a dismal start. Their next trailer has to be more interesting and buzz worthy.