It’s a month early for April Fool’s, so this is real. Marvel Studios announced earlier today in a humorous tweet with Robert Downey, Jr. that Avengers: Infinity War will be released on April 27 instead of May 4. This certainly is a shock and a pleasant one for fans of the successful Marvel Cinematic Universe (MCU) who can now enjoy seeing the epic confrontation between the Avengers and Thanos. But the big question is why did Marvel Studios move up Avengers: Infinity War a week early?
Naturally, they won’t come out and tell us what the real reason is, but we can speculate. The theories are numerous as other sites and video channels are adding their two cents, but here are the best and most likely reasons:
- Marvel Studios wants to release the film simultaneously on that day worldwide. Ordinarily the studio releases their MCU films a week early overseas before North America. By doing a simultaneous release, spoilers are cut down, as well as pirate copies for impatient viewers.
- Black Panther is a monster hit and Marvel Studios wants to capitalize on the unexpected success of the film by releasing a film earlier that features Black Panther and Wakanda. Think of it like this, “Hey people, you liked Black Panther? Well here’s some more of him right away.” The reasoning is that momentum from Black Panther will spill over into the next MCU followup.
- Avengers: Infinity War is expected to be the biggest film of the year and Marvel Studios wants to to do everything in its power to ensure this. They may have been mulling this ever since the release date of Deadpool 2 was moved from June to May 18, just two weeks after Avengers: Infinity War. There is a good chance that if the MCU film has legs and excellent word-of-mouth that it could continue to dominate the box office on May 18, but why take the chance?
- The changed release date might give Solo: A Star Wars Story some breathing room so that it will not directly compete with a fellow franchise from the same company. Then again, Solo still has to compete against Deadpool 2.
- The worse-case scenario is that Avengers: Infinity War may not live up to the hype (see: Avengers: Age of Ultron) and Marvel Studios wants to get the most bang for the buck before indifferent or bad word-of-mouth dulls its impact on the box office. Hopefully, that is not the reason.
Whatever the case may be, let’s just be happy that we’re going to get the most anticipated film of the year a bit early. The summer movie season officially begins in late April this year thanks to Avengers: Infinity War. Maybe this will set a trend.