Celebrating The MCU 10th Anniversary

marvel studios ten years

Marvel Studios is certainly on a roll. For the past couple of years their films have been well received by fans and critics and the success just keeps building. After delivering three epics last year, Marvel Studios expanded on that success with the unbelievable reception to this year’s Black Panther and Avengers: Infinity War.

To think, it all began when a B-list Marvel Comics superhero made his big-screen debut ten years ago.

That character, of course, is Iron Man. Back in May 2008, the Golden Age of Superhero Films had arrived with the premiere of Iron Man. Superhero films had gained prominence in the first years of the 21st century with explosive adaptations of Marvel Comics characters like the X-Men and Spider-Man and DC properties like Superman and Batman. When Iron Man was announced, many thought it would be another fun and entertaining big-budget film. What few realized was that it would spark a phenomenal interconnected film universe that became known as the Marvel Cinematic Universe (MCU). From that moment, the MCU exploded and captured our imaginations (and wallets). Which is why we are here celebrating the MCU 10th anniversary.

Many know by now the history of the MCU and how it came to be. Marvel Comics in the 1990s was bankrupt and sold the film rights of  many of its characters to various film studios. While this saved the comic book company in the short term, this act left Marvel’s beloved characters in the hands of others who made their own changes when it came to the films. When Marvel formed Marvel Studios to have creative control over its characters the company had a dilemma in that their A-list characters weren’t available. In fact, the initial characters in the MCU where in the hands of other film studios. However, Marvel Studios was able to regain the film rights for all except a few like the X-Men, the Fantastic Four and Spider-Man. This forced the studio to rely on their less popular characters and this allowed them to fully realize their potential on film.

Birth Of A Film Universe

When Iron Man premiered, many saw how special it was since it focused on the flawed main character. Whereas, the main draw of the DC films at that time were the villains, such as in The Dark Knight, the first MCU film set a standard where the title character was the primary focus, not the foe. This led to a common problem with MCU films which had weak villains, but fortunately, the heroes were so endearing that audiences forgave the films.

Avengers

There was one thing that enabled Iron Man to stand out from the other blockbuster superhero films. Those who stuck around through the film’s ending credits found out what it was when they were tantalized with the idea of interconnected films. The hero Tony Stark was greeted by the mysterious Nick Fury who informed him he was not the only superhero around. Fury presented Stark with the idea of the Avengers Initiative, thus the Marvel Cinematic Universe was born. This budding film universe was given a boost a month later when The Incredible Hulk premiered. While it is kind of dismissed these days, the second Hulk film was a vast improvement over Ang Lee’s pretentious and over-the-top Hulk, but it cemented the MCU. Aside from its many Marvel Easter eggs, at the end of The Incredible Hulk, Tony Stark appeared, which connected the two films. From there, the MCU continued growing. A few short years later, Iron Man had a sequel and two more MCU films came out (Thor and Captain America: The First Avenger) that helped lay the groundwork for the culmination of the MCU at that time: The Avengers. Needless to say films were never the same.

Here we are at the MCU 10-year anniversary, celebrating it with their newest smash hit Avengers: Infinity War. Many film studios tried and failed to copy the success of the Marvel Cinematic Universe. These include Warner Bros. and DC’s DCEU, Universal’s Dark Universe, and Sony’s Spider-Man film universe. 20th Century Fox came close with their X-Men films but their films were hit or miss.

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Ready Or Not, Here Comes Avengers: Infinity War, Earlier Than Expected

It’s a month early for April Fool’s, so this is real. Marvel Studios announced earlier today in a humorous tweet with Robert Downey, Jr. that Avengers: Infinity War will be released on April 27 instead of May 4. This certainly is a shock and a pleasant one for fans of the successful Marvel Cinematic Universe (MCU) who can now enjoy seeing the epic confrontation between the Avengers and Thanos. But the big question is why did Marvel Studios move up Avengers: Infinity War a week early?

Naturally, they won’t come out and tell us what the real reason is, but we can speculate. The theories are numerous as other sites and video channels are adding their two cents, but here are the best and most likely reasons:

  • Marvel Studios wants to release the film simultaneously on that day worldwide. Ordinarily the studio releases their MCU films a week early overseas before North America. By doing a simultaneous release, spoilers are cut down, as well as pirate copies for impatient viewers.
  • Black Panther is a monster hit and Marvel Studios wants to capitalize on the unexpected success of the film by releasing a film earlier that features Black Panther and Wakanda. Think of it like this, “Hey people, you liked Black Panther? Well here’s some more of him right away.” The reasoning is that momentum from Black Panther will spill over into the next MCU followup.
  • Avengers: Infinity War is expected to be the biggest film of the year and Marvel Studios wants to to do everything in its power to ensure this. They may have been mulling this ever since the release date of Deadpool 2 was moved from June to May 18, just two weeks after Avengers: Infinity War. There is a good chance that if the MCU film has legs and excellent word-of-mouth that it could continue to dominate the box office on May 18, but why take the chance?
  • The changed release date might give Solo: A Star Wars Story some breathing room so that it will not directly compete with a fellow franchise from the same company. Then again, Solo still has to compete against Deadpool 2.
  • The worse-case scenario is that Avengers: Infinity War may not live up to the hype (see: Avengers: Age of Ultron) and Marvel Studios wants to get the most bang for the buck before indifferent or bad word-of-mouth dulls its impact on the box office. Hopefully, that is not the reason.

Whatever the case may be, let’s just be happy that we’re going to get the most anticipated film of the year a bit early.  The summer movie season officially begins in late April this year thanks to Avengers: Infinity War. Maybe this will set a trend.

Sorry Folks, No X-Men Or FF In The MCU For A While

XMEN in MCU

Many of us were disappointed when we learned last week that there are not any immediate plans to integrate the X-Men or the Fantastic Four into the Marvel Cinematic Universe (MCU). In an interview with Vulture, Marvel Studios head Kevin Feige stated that it is too soon to stick the newly acquired properties into the MCU and that Marvel Studios is busy with their current slate of heroes.

As disappointing as that is, it should not come as a surprise. First of all, despite all the news in December 2017 about Disney buying most of 21st Century Fox’s intellectual assets, it is not a done deal yet. It will take at least a year for the deal to be finalized and approved by the government and, of course, there can be roadblocks, which would disrupt immediate plans for the Marvel mutants and the First Family of comic books. Coming right out and making that statement was the safest thing for Feige to admit. The statement is a good way of letting fans know to not get their hopes up that the X-Men or the Fantastic Four will somehow turn up in the next two Avengers films.

To shoehorn these new characters into carefully planned films and TV shows would be too disruptive and ruin the narrative flow. They have to be naturally introduced into the MCU because that universe is not set up for mutants and their baggage, although it will be easier with the Fantastic Four. The X-Men property is built on the premise that mutants are widely feared and disliked by normal humans. This would not gel with the MCU where for the most part, superhumans are better received. In the comic books, although both mutants and superheroes co-exist, the way they are treated does not make sense. If normal people distrust mutants because of their powers, shouldn’t they feel the same way about superheroes? Comic book events like Civil War addressed this but the dichotomy still exists. Besides the entire humans-fearing-superhumans motif has been addressed in the MCU with Inhumans as seen on Agents of S.H.I.E.L.D. and Inhumans. Last we heard both TV shows are nominally part of the MCU.

Look at the bright side, the time being given to integrate the properties allows Kevin Feige and Marvel Studios to have some breathing room. They can take their time to figure out how to integrate mutants and the Fantastic Four and just as important, who to cast in the roles. Despite what some may hope, it is likely that Marvel Studios will recast the iconic roles. This is a great opportunity for the Fantastic Four who’ve had terrible casting in the Fox films, but for the X-Men this can be traumatic for fans. Also, after the slated Fox X-Men films and TV shows run their course, it would be a good idea to give the properties a decent rest so when they make their comeback, the level of interest will be intense.

All we need is some patience and hope that at the very least some cryptic references about the X-Men and the Fantastic Four can be made in next year’s MCU films and beyond.

Lewis T. Grove 

Finally! The Avengers: Infinity War Trailer Is Upon Us!

Marvel Studios has teased and aggravated us ever since the D23 Expo and this past summer’s Comic-Con. Attendees of those events were treated to an exclusive look at a teaser for next year’s Marvel Cinematic Universe (MCU) epic Avengers: Infinity War. However, the rest of us poor peons were left in the dark, having to console ourselves to grainy, weird-angled bootleg footage of the trailer. While the footage’s quality was crappy to be kind what we saw got us excited! Seeing the Guardians of the Galaxy meeting Thor; Spider-Man, Star-Lord and Doctor Strange teaming up; Steve Rogers in his post-Captain America outfit; Thanos beating the snot out of the Avengers. It was astounding and we fans melted the Internet screaming and begging for the trailer’s official release. We wanted to see the finale of the MCU! But Marvel Studios would not relent. Until now. But they went one better…behold the official trailer for Avengers: Infinity War.

Whew! That is one hell of a trailer. Things look mighty bleak for our Avengers as they meet their match. This trailer alone makes Avengers: Infinity War the most eagerly anticipated movie for next year. Love the line from Black Panther, “Get this man a shield!” The only quibble is that it did not have enough if the Guardians of the Galaxy! From the looks of it, as my mom likes saying, Avengers: Infinity War will be a fitting finale to the decade-long MCU, the greatest film franchise of all time. Yes, even greater than Star Wars! But let’s be real people, this is just a trailer. Hopefully, the film, directed by the Russo Brothers, will be more like Captain America: The Winter Soldier and less like Avengers: Age of Ultron. Six months to go, more or less.

Waldermann Rivera

The Disney/Fox Speculation — Welcome Home X-Men & Fantastic Four?

Xmen-Avengers-Fox-Marvel-Studios

The big news for the past week has been about Disney in talks with 21st Century Fox to buy a bulk of its film studios and its intellectual properties. While the initial news had it that talks have stopped the possibility remains that both parties will resume negotiations. What is driving Disney’s desire to expand its entertainment empire is the need to bolster its upcoming streaming service when it is available in 2019. The film studio 20th Century Fox has a huge film library with many viable franchises such as the Alien films, Avatar, and Planet of the Apes. But more importantly, Fox still has the rights to the original Star Wars films and the missing pieces in Disney’s Marvel films: the X-Men and the Fantastic Four.

The following I wrote back in September 23, 2017 for another site that is going defunct soon. It’s related to the current situation and illustrates how wildly things have changed from just a few weeks ago. I decided to repost it here and will add some final thoughts afterwards.

What rankles many fans of Marvel Studios’ Marvel Cinematic Universe (MCU) is that two of Marvel Comics’ top properties, the X-Men and the Fantastic Four are not part of it.

The obvious reason for this is because the film rights for both properties are being held by 20th Century Fox, who is determined to hold onto them. Long before The Walt Disney Company brought Marvel Comics, the comic book company sold the film rights of its characters to many film studios, including Fox. Over the years, even before the success of the MCU, Marvel Studios sought to regain the rights to its characters. For the most part they have succeeded and the top prize for the studio was getting to share the film rights to Marvel’s top character, Spider-Man.

But the only major hold outs were the X-Men and the Fantastic Four. Fox has had great success with their X-Men films even though some of them were reviled by fans and critics for not being faithful to the source material and being downright terrible. Meanwhile, their efforts with the Fantastic Four never took off. The most recent failure being the DOA 2015 reboot that buried director Josh Trank’s career.

Given the poor track record with their Fantastic Four films, one has to wonder why Fox would want to continue making them. Despite the negative reaction from their reboot, the film studio is still trying to develop more films based on the superhero team and even spinoffs featuring Dr. Doom and the children of Reed and Sue Richards. Naturally the reaction to the news is one of despair and anger. Most fans see that the Fantastic Four would fit naturally into the MCU and their villains are some of Marvel’s greatest. Marvel Studios cannot use Galactus in their films because he is a Fantastic Four villain, the same thing goes for Magneto. While the X-Men films did a terrific job with their presentation of Magneto the same cannot be said for Dr. Doom and Galactus. In fact, in his onscreen debut, Galactus was just a giant space cloud!

what-it-takes-for-fox-to-give-up-the-fantastic-four-x-men

There were rumors that after the reboot debacle, Fox was ready to sell back the rights to Disney/Marvel but a snag in negotiations derailed that idea. Many were hopeful that after Marvel allowed Fox to start making TV shows based on the X-Men properties that perhaps the deal was that the Fantastic Four would go back to Marvel. But that does not appear to be the case.

Right now, there are only vague allusions to Marvel being allowed to use the two properties but in far off terms. One curious thing is that Marvel Studios still has not announced what the Phase 4 MCU films will be. This gives hope that maybe the Fantastic Four could make a splashy debut. It is possible; when Spider-Man joined the MCU it was a surprise.

What it took for Spider-Man to join the MCU was the failure of his recent films and the shaky status of Sony Pictures. Fox does not have the same financial problems of Sony, so they can afford to weather out the storm of bad films until they strike gold. This almost happened with their attempt to reboot Daredevil, but the rights lapsed and Marvel regained him. From there, Marvel saw great success with their Netflix version of Daredevil. Perhaps Fox executives feel that they can find the right formula and are more patient. At that rate, it will be quite some time before Marvel Studios regains the Fantastic Four. That and an insane amount of money.

With the X-Men films doing so well, it is ridiculous to think that Fox would ever relinquish the rights to Marvel. For this to happen, fans would have to vigorously boycott all X-Men-related films and TV shows. The property has to be seen as too unprofitable for Fox to want to keep, but this scenario may not happen. Look at what is going on with the Fantastic Four, their films are poorly received and the property is not as popular as the X-Men yet Fox still won’t let them go.

So, is it just a pipe dream? Are the Fantastic Four and X-Men doomed to never join the MCU? Well, it can happen but be prepared to wait and protest.

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