The big news this past week regarding the Marvel Cinematic Universe (MCU) was that Disney cancelled a few MCU projects that were being prepared as a way of getting MCU and Marvel Studios back on its feet. What was noticeable about the news was that the projects included followups to Eternals, Captain Marvel and Ant-Man. There are also reports that long-announced projects like Ironheart and Armor Wars are also on the chopping block. While it is understandable why they have been cancelled, there is also some cause for concern.
The reasoning behind the cancellations was that Marvel Studios should focus on projects based on popular characters that will be guaranteed hits like Spider-Man, the Avengers and the X-Men. It makes sense but it just means that Marvel Studios will be forced to play it safe. It’s a shame because Marvel Comics has a huge plethora of intellectual property to mine from. To just go back and do films and TV shows about the same characters over and over again runs the risk of over-relying on them. Then you wind up with the situation Warner Bros. has with its DC characters where the only thing the company focuses on are numerous Batman films and related TV shows. Of course, these film studios need hits and it doesn’t hurt to rely on what works to fund future projects, but doing so risked overusing certain characters and diluting their appeal in the long run.
By playing it safe, Marvel Studios will avoid taking risks and approving projects based on lesser-known Marvel characters. This is understandable given the time and money that will be used to produce films and TV shows on characters few have heard of. But if Marvel Studios always followed this mentality we never would have gotten Guardians of the Galaxy. Back when that film was first announced, many were convinced that it would be Marvel Studios’ first flop. After all, few people heard of the characters who were outlandish. A talking raccoon? A walking tree? These doubters were sure no one would pay money to see films featuring such bizarre characters. But as we all know, the film was a huge hit and turned the Guardians of the Galaxy into beloved household characters.
Marvel Studios has tried to replicate the success of Guardians of the Galaxy with other lesser-known properties to varying results. For every Black Panther there was Eternals. While not everything Marvel Studios tried worked out, this does not mean that the film studio should avoid experimenting and trying out new characters. This will pay off for the film studio in the long run. Just look at the Scarlet Witch. When she first debuted in Avengers: Age of Ultron, she had an impact but her popularity did not truly take off until WandaVision years later. That show was so popular that it has spun off a couple of its characters into their own film and TV show, that being Photon and Agatha Harkness. Unfortunately, Photon’s film The Marvels flopped and Agatha: Whatever is the Subtitle still hasn’t streamed yet, so the jury is out on the TV show. However, the failure of The Marvels cannot be blamed on the character of Photon. The same would have to go with the other main characters in that film and going further with Nick Fury in Secret Invasion or Ant-Man in Ant-Man and the Wasp: Quantumania. Those projects failed but it was not because of the characters. They had their own issues and the characters were mostly well received in other appearances.
Thankfully, Marvel Studios will continue to utilize these characters in other projects. For instance, Ant-Man is supposed to appear in the next Spider-Man film and the next Avengers film. With Eternals, even though that film won’t get a proper sequel, the characters and events from the film are rumored to be incorporated into the next Avengers film. It would make sense that if the fifth Avengers film is no longer about Kang the Conqueror then it could be a cosmic-based film that features the Eternals and even the Guardians of the Galaxy in a loose adaptation of the Annihilation storyline from Marvel Comics (this was the comic book event that introduced the modern incarnation of the Guardians of the Galaxy that we think of). Some creative scripting could have the events of the cosmic plot in that Avengers film continue the Incursion/Multiverse arc and lead into Avengers: Secret Wars.
Marvel Studios should not hesitate with continuing to introduce new characters all the time in their films and TV shows. Although not all of them will take off in popularity, they should be featured to at least test the waters and see how they are received.
Maybe after a few hits under its belt, Marvel Studios will once again take creative chances with Marvel’s other characters. After all, the richness of the vast Marvel Universe deserves to be fully explored for MCU fans.