Captain America: The First Avenger Celebrates Marvel’s Premier Hero

Captain America: The First Avenger at its very best makes audiences emotionally invested in the core character of Steve Rogers a.k.a. Captain America. That’s largely in part to Director Joe Johnston, who shows a clear love and respect for the character and the Marvel-ous world of Cap and the casting of Chris Evans as the title character.

Not since Christopher Reeve was picked as Superman or Robert Downey, Jr. took on the reins of Iron Man or Chris Hemsworth picked up Thor’s hammer has a casting decision been so perfect. There were some doubts among fans as to the casting of Chris Evans for Steve Rogers , but he pulls it off in a big way. Forget about Ryan Reynolds as Hal Jordan/Green Lantern. Reynolds had the look but no personality. Evans, however, makes you care about his character, he just nails it and that is the biggest and most pleasant surprise about the film.

Regarding Johnston, Marvel Studios was very wise in giving him the director’s chair and his track record bears him out. Johnston provides plenty of action but heart as well. From what I’ve read, he took on the assignment under the condition that the film be set in World War II, which is faithful to the original stories. And also that he be given reign in casting, setting the look and other aspects. The f/x were top notch and successfully blends CGI with practical effects, you could tell a lot of care was placed in getting the film just right. Johnston creates a larger-than-life world of fantastic and bizarre Nazi super weapons, film montages that are reminiscent of Raiders of the Lost Ark that harkens back to that era and a rousing score by Alan Silvestri.

For those not familiar with the character, Captain America (created by Joe Simon and Jack Kirby) was originally a World War II-era 4F reject from Brooklyn who desperately wanted to serve his country. Volunteering for an experimental U.S. Army program, Rogers is physically transformed into the ideal super soldier, becoming a bulked up, athletic fighter who dons the patriotic duds of his country in war. At first he is used by the army as a celebrity in USO shows in Europe because he is considered too valuable to risk in combat. Then his true calling comes when he meets his arch nemesis the Red Skull (Hugo Weaving), a disfigured uber Nazi who establishes his own evil organization called Hydra in order to conquer the world. Teaming up with Bucky Barnes (Sebastian Stan) and Peggy Carter (Hayley Atwell), Captain America sets out to find the Skull’s bases and defeat the Skull. Not to worry you don’t have to be a die-hard fan to enjoy and understand this movie.

As for Marvel fans, well they should take notice, to me this is the most Marvel Universe-centric film to date. It’s the fourth stake of movie tent pole that sets up audiences for next summer’s film The Avengers–arguably the most ambitious and grandest superhero film. You will get plenty of Easter eggs such as references to the original Human Torch, SHIELD, Iron Man and others (and as you’ve heard it’s vital to stick around after the credits to not just see Cap’s final fate but to get a teaser for next year’s Avengers movie). More importantly, this film combines four distinct aspects of the main character. We get the original 1940s version created by Simon and Kirby, complete with the triangular shield; then there’s the kinetic and iconic version done by Stan Lee (who has a very sweet cameo) and Kirby from the 1960s; then there are aspects of the brutal and gritty Ultimates Captain America imagined by Mark Millar and Bryan Hitch, and finally the recent version done by Ed Brubaker and Steve Epting. It was a tricky task but the filmmakers were able to reinvent Cap by picking the best parts of those four different interpretations. Some liberties were taken with altering Cap and his supporting cast but they were for the best. Examples of that include tying the Red Skull’s origin more closely to Cap’s and making his sidekick Bucky older and grittier, which is more in tuned with the current version of that character.

IMO, a superhero film like Captain America: The First Avenger only comes along about every 40 years and is easily on my top three list of superhero films. It’s the most profound and emotional portrait of a Marvel hero that I’ve seen. The enthusiastic audience reaction in the theater where I saw it is a testament to the joy and thrills anyone will get from watching this film. Needless to say it’s the best of the four superhero flicks released this summer.

GEO

Is The Bubble Bursting On Superhero Films?

It seemed not too long ago that any kind of film dealing with superheroes made oodles of money and if the profits weren’t as astronomic as say The Dark Knight or Spider-Man then they were at least respectable.

But lately this hasn’t been the case which has been seen so far with this summer’s slate of box office superheroic offerings.  Three comic book-based films have been released Thor, X-Men: First Class (XFC) and Green Lantern. Their box office take has been interpreted by industry experts and insiders from either being merely respectable to disappointing.

Thor’s opening weekend take was $65 million and to date its total domestic earnings are just under $180 million and considering that the film has dropped out of the top ten and the upcoming slew of films one has to wonder if it will reach over $200 million. While certainly nothing to sneeze at (especially if its foreign earnings are accounted, bringing its totals to over $400 million to date) Thor has earned less than the original Iron Man.

As for XFC, the feeling is that while its highly regarded with great reviews, its domestic box office earnings after nearly a month in release is only in the $120 million dollar range. It opened on June 3 with $55 million which was the weakest among the X-Men films including X-Men Origins: Wolverine.

But perhaps the biggest and most surprising disappointing earner has to be Green Lantern.  With a budget in the $150-$200 million range and a dearth of publicity and the anticipation that it would be one of Warner Bros.’ tent pole films this summer, the film earned $53 million in its opening weekend.  Add to that its overseas take has been notably underwhelming (earning in its first week less than $20 million). With upcoming potential box office champs like Cars 2, the third Transformers  flick and the final Harry Potter it’s hard to see how it can remain competitive.

The same concern about the upcoming competition must be applied to the final summer superhero film to come Captain America: The First Avenger. By releasing it on July 22, Paramount, its studio, probably hopes to avoid the competition. But given that by late July the box office starts to simmer down and that it misses an obvious patriotic July 4 weekend release it does suggest a certain lack of confidence in its money-making potential and its ability to compete with the heavyweights. Maybe if Bin Laden had been killed around now that might helped build up enthusiasm among movie goers to Captain America.

Now there are plenty of explanations to go around for the underwhelming numbers. The most obvious one is that there are too many similar films competing at the same time which goes to the old supply and demand rule. That is something that studios have to seriously consider when planning release dates. Maybe if this summer’s films had been spaced further apart the results would’ve been different. This is something that must be frustrating for Marvel Studios since its Thor had to directly compete with XFC, which was released by Fox meaning that the Marvel’s characters had to face off against each other in theaters.

Another is that these films are based on second-tier comic book characters. However, the fact that although they’re  based on relatively unknown characters (outside of the comic book fan world)  and still made that much money is nothing to sneeze at. Just look at the fact that films released last year based on obscure characters (Kick-Ass, Scott Pilgrim Vs. The World, and Jonah Hex) either underperformed or were box office disasters and that was despite the fever pitch Internet chatter that the first two film properties generated.

In the past decade not every film based on a comic book hero has been a Dark Knight-type box office champion. The Punisher films are considered to be disappointments. Ghost Rider didn’t exactly set the world on fire. Both Hulk films merely did OK and he is a more recognizable character than say Green Lantern. Daredevil’s box office earnings barely made over $100 million. And Superman Returns, despite a massive marketing push by Warner Bros., just cracked the $200 million mark. But it’s usually a safe bet that a film based on a popular hero is a healthy return for the investment. Examples of that are the recent Batman films, and the Spider-Man and X-Men trilogies.

The other explanation for the so so box office is of course the quality of the films. Many of the above mentioned films weren’t well regarded by fans and critics alike. In the case of Kick Ass, despite favorable reviews, almost no one has heard of the character so it was difficult to generate the buzz that someone more well known would guarantee. With XFC, its earnings may unfortunately be due to ill timing and franchise burnout. The previous mutant offerings (X-Men: The Last Stand and the Wolverine film) have been derided by fans and critics and soured many to the X-Men franchise. While XFC is a step to rectify past blunders it may be too early to have an X-Men film out. Perhaps Fox should’ve let the franchise rest a while to build up demand (one problem with letting franchises based on Marvel Comic characters rest is that Disney now owns the comic book company and many studios that have certain Marvel properties must make films or else lose the rights to Disney. They will only let them go if they no longer deem them profitable) . Maybe the film lacked, aside from Magneto and Professor X, recognizable and popular characters like Wolverine and Storm.  Still what this summer’s superhero flicks have earned despite their handicaps is impressive in some ways and can’t be considered outright flops. So it really just serves as a caution for studios and a reminder that there are only so many comic book fans that can support a market for superhero films.

But next year will be the critical test to see if the bubble has burst. Why? Because the heavyweights are coming back. A new Batman film, reboots for Spider-Man and Superman and perhaps the biggest test, The  Avengers film featuring Iron Man, Hulk, Thor and Captain America. If these films have disappointing sales then it can truly said that the bubble has burst.

J.L. Soto