Jul 18 2021

Handling FOMO During The Comic Book Speculator Boom

Comic books have risen recently in popularity thanks to their crossover appeal in live-action media. What is spurring the boom is that as mainstream properties from Marvel Comics and DC Comics are being shown on screen, film and TV studios are mining other comic book properties, not just obscure Marvel and DC characters but those from independent comic book properties.

As properties like The Walking Dead, Invincible, Sweet Tooth, Locke & Key, The Umbrella Academy and The Boys have captured the imagination of television and streaming audiences (along with lower-tier mainstream characters like Scarlet Witch or Black Lightning), these studios have found a treasure trove of characters and stories to adapt. This in turn has made many of these titles increase in value among comic book collectors and speculators. Meaning the prices for key issues have exploded.

A good example of this situation is with Boom! Studios’ Something is Killing the Children, a horror title that only debuted in 2019, yet its first issue commands a price of roughly $1,000 for a near-mint copy. Other hot titles which are increasing in value include The Department of Truth and Saga.

The value of previously insignificant mainstream titles or issues increased significantly as characters or storylines were adapted. A recent example is with The West Coast Avengers, particularly its original middle run by John Byrne that introduced a white version of Vision and a dark version of Scarlet Witch. Both of whom wound up on the hit TV show, WandaVision. That TV show also led to a huge price increase for Fantastic Four #94, which was the first appearance of Agatha Harkness, the major villain of WandaVision.

For collectors who wish to pick up newly important issues or speculators looking to buy low and sell high, this has created a mad scramble to find these books and it’s a textbook example of FOMO. Among collectors that stands for Fear of Missing Out on obtaining an issue before it becomes too expensive. Many collectors have horror stories of passing up titles then regretting their decision as those books too off in value.

Thanks to the speculator boom and relevance of live-action comic book properties, FOMO has gripped the comic book community hard. But fans should not give in to FOMO. How important is it to have that particular title unless you want to make a quick profit? Those sold-out issues always get reprinted or are available for downloading, so for a true fan who wants to complete a run, these are alternatives.

It’s also important to keep in mind that the value of these titles often has peaks and valleys. Sure, some titles like The Walking Dead still command high prices, but the average costs for the first issue these days is only a couple thousand dollars. Back during the heyday of the title and the TV show, the first issue of The Walking Dead often sold for nearly five figures. That is enough to help pay for a new car!

As seen with the above example, once the hype dies down so will the prices and many times tey plummet to the point that the key issue becomes affordable. Consider The Avengers #55, which was the first appearance of Ultron. Back when Avengers: Age of Ultron premiered that issue was unobtainable for the average collector. Today, it can be bought for under $100, and that is for a decent copy. Another example is Marvel Premiere #15, the first introduction of Iron Fist, which was undervalued for a few years because of how poorly the Iron Fist TV show was received. Now is a good time to buy that issue and it should be soon as speculation has reared its head that the character will re-appear again in live action some time in the future.

A more recent and glaring example is Jupiter’s Legacy. There was some hype and speculation with that title since it was going to be adapted into a TV show, but that show was not well received and cancelled after one season. Right now, anyone trying to sell their copy of Jupiter’s Legacy #1 is lucky to sell it for cover price.

So, there is no reason to give in to FOMO. If a title like Something is Killing the Children becomes too expensive, let it go and stop obssessing over it. If you have to read the story get the trade paperback, read it online or borrow a friend’s copy. The key is to be patient, eventually the prices will settle and if you’re lucky you will find a copy you can afford to buy. More importantly, just enjoy the hobby.

May 24 2021

The Latest Crazy Internet Rumor: Disney Buying DC

Well, it did not take long for the wild rumors and speculation to begin once it was announced last week that Discovery, Inc. and WarnerMedia. were merging into one company called WarnerDiscovery. The wildest rumor has it that allegedly the Walt Disney Company is going to buy WarnerMedia’s DC Comics or Warner Bros. Being that Disney already owns Marvel Comics this would mean that both comic book companies can be merged into one.

Think about that for a moment.

If this was somehow true, this would be the most shattering development for comic books and related media since comic books were created nearly a century ago. Of course, fans know that DC Comics and Marvel Comics are the two biggest comic book companies with legendary superheroes and other characters. The fact that the two giants are natural rivals adds fuel to rumor fire about the possibility of this merger.

Think of the team up and crossover events. “Crisis on Infinity Secret Wars” or some other overpriced and over-printed epic spanning hundreds of issues per month with spinoff titles and one-shots cluttering comic book shelves in stores. It would blow out recent events like Dark Knights: Death Metal and King in Black in the shear scope. Imagine trying to buy all the tie-ins for that event!

This could spillover into games, books, and yes, films and TV shows. Thought Avengers: Endgame or The CW’s Crisis on Infinite Earths were epic? Guess again and imagine a live-action version of the last, great DC/Marvel crossover, JLA/Avengers or the 1990s’ DC vs. Marvel that pitted the Hulk against Superman or Captain America fighting Batman! Imagine further and think of the possibility of Robert Downey, Jr. sharing the silver screen as Iron Man alongside Christian Bale as Batman. Or Henry Cavill’s Superman meeting Chris Evans’ Captain America.

Let’s come back to Earth now and face reality because it is doubtful any of this will happen. Sure, it is possible, but to date there are not any credible, confirmed sources to back up this claim.

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Apr 27 2020

The Current State And Future Of Comic Books, Part II

We looked at the current state of the comic book industry, which had been declining in recent years for many reasons ranging from too many products flooding the market to the obsession with variant comics. The industry suffered a brutal blow with the COVID-19 pandemic which forced most stores and industries to close in order to stop the spread of the coronavirus. This weekend, another annual Free Comic Book Day event would have taken place all over. That is gone, along with highly anticipated conventions, especially the San Diego Comic-Con. But fear not, we will get our geek fixes at some point in the future. However, as our society looks ahead and to reopening, many fans are wondering where the comic book industry goes from here or if it can survive. Let’s look further.

The Coming Contraction

To be blunt, there are too many comic book titles flooding the market. Certain popular characters have multiple monthly titles; numerous crossover event books have overtaken the shelves; and every time a fan turns around a title is canceled, relaunched or rebooted just to produce a new number one issue for collectors. The hard truth is that this cannot continue. Once this crisis passes and the stores reopen, the publishers have to entice readers to buy their products. One thing to keep in mind is that too many buyers are now out of work and cannot easily afford comic books, not with current prices. It is not realistic to expect the average fan to buy all of your products as in the past.

Publishers need to determine what books to create. The obvious answer would be to focus their titles on their most popular and recognizable characters. And they should be limited to two or three titles at most. One thing publishers can do is to increase the amount of pages in a popular title and feature back up stories with lesser heroes. This was the norm back in the Golden Age of Comics and would allow for the publishers to keep employing creators as is currently done.

Look at the Downside

While contracting the amount of books published monthly goes against publishers wanting to put out as much product as possible, there are long-term benefits. Limiting the amount of exposure for a character creates demand. At the same time, the quality of the stories will improve as not every story angle will be quickly used up in a short amount of time by writers and artists pumping out dozens of titles per month.

Another benefit for downsizing comics is that it will be easier to coordinate events and continuity. An all-too-common gripe from readers is how they are pressured to buy every single crossover comic book and keeping up with what is going on. Too often, events are contradictory and repetitive. How many times can someone in the Fantastic Four or the Avengers die and come back? Think of how great it was to read the early Valiant comic books. Back when those comics came out in the early 1990s, only a few titles were published monthly and there was a tight continuity between the titles. They were easy to follow, yet for the most part we were not forced to buy every book. This helped create buzz for those Valiant titles. When an event like Unity occurred it was a big deal. Nowadays it seems as if there is some kind of weekly event. Speaking of events, what is the latest Spider-Verse thing going on now? Or is it Spider-Geddon?

Reduced Prices

There are many ways to cut costs aside from limiting output. The easiest way to entice buyers is through sales: BOGOs, discounts, subscription services, etc. Many of these sales tactics are used right now, which is often seen during the holiday season, Free Comic Book Day, or the release of major superhero films.

Still, these sales will only go so far. To keep people coming back and buying comics on a regular basis, prices must be lowered. Expecting loyal readers to fork out $3.99 per title is unrealistic given the state of the economy. One reason why comic books took off when they were first published was because of low prices. Everyday kids could afford to buy them for 10 cents at the beginning. They were even affordable when the prices eventually went up to a dollar or so. But current prices inhibit children from buying them. Publishers must entice new generations of readers to keep the industry alive; although publishers put out inexpensive comics geared towards young children, they are not adequately attracted to more traditional titles.

OK, so how can publishers lower prices besides limiting the amount of books published? One thing that can be tried is to change the paper stock and if worse comes to worse go back to newspaper print. It was only in the past couple of decades that the paper quality in comics took quantum leaps forward. No longer did collectors have to worry about yellowing pages or crumbling paper. But this came at a literal cost. Perhaps it is time to revisit the traditional newsprint, if only for a while.

Another idea is to use less pages per title. This could mean shorter and more serialized stories. But this should be considered along with the actual size of a comic book.

Most fans know that the Golden Age and Silver Age comic books were actually slightly bigger than current comics. The sizes were reduced eventually to diminish the amount of paper needed and therefore cutting costs. Comic books in the future will probably be smaller and look like those Best of DC comic book digests that came out in the 1970s.

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Apr 18 2020

The Current State And Future Of Comic Books, Part I

It was well known by fans that the comic book industry faced declining sales in the past few years. Then this pandemic struck. Now, comic book shops all over are closed down to prevent the spread of COVID-19. Major comic book companies like Marvel and DC will not release comic books digitally, and this has resulted in the entire industry coming to a standstill. We have not had any released comic books for several weeks and this has cascaded to lost jobs, revenue and products. On top of that, the San Diego Comic-Con and other conventions have been cancelled.

This crisis will pass at some point. But will its damage be too much for the comic book industry? Even without this pandemic the industry had many challenges and was running on inertia and good will from other media, notably the films and TV shows based on their comic book characters. It was in a fragile place and it may only take an outside factor like the coronavirus to be the kill the industry.

So, what happened to the comic book industry and where does its future go? If it even has one.

Modern State

When the American comic book first came into existence back in the 1930s they were aimed at children and at first reprinted newspaper strips. This changed with Action Comics #1 in 1938 as it introduced Superman, the first genuine superhero. After a lull in the 1950s superheroes dominated the medium to this day. However, comic books continued to change as new styles and ideas were introduced, and readers’ tastes changed, as well.

Currently, we are in the Modern Age and just as in the 1990s it is defined by an overreliance on speculators and comic books geared to please them. There are differences between the two time periods. The speculators during the Copper Age in the 1990s were mostly outside investors who hoped to retire by buying comic books with gimmick incentives like hologram covers, inserted trading cards, and numerous guest appearances by popular characters like Wolverine or Venom. This period was infamous for the Great Comics Crash of 1996 as investors were unable to sell their comics and left. Sales dropped so hard that comic books’ continued existence was in doubt.

Exclusive Variants

While those investors are long gone, today many hardcore collectors are encouraged to seek out very expensive variant comics. These are issues of certain key titles with different covers that are given out to retailers as incentives by distributors like Diamond Comics and publishers to encourage retailers to buy large volumes of comics. The retailers in turn sell these exclusive variants at premium prices, but are stuck with too many comics that will not sell. That is one of the reasons why comic book stores have so many sales with comics selling for $1 or so.

A new type of variants are blank cover comics that can be used for signatures or sketches by artists. This means that these comic books become unique pieces of art and thus more valuable. On average an individual title will have roughly eight to ten variant covers released. It can be hard to discern which is the regular cover for a title for a collector not interested in the variants.

These days collectors submit their coveted titles for grading to the Certified Guaranty Company (CGC). This company uses experts who thoroughly examine comics and assigned a number grade before the comics are sealed in hard plastic cases. This has led to collectors with large wallets to chase after these high-value items. Lately, CGC is selling comic books that are exclusives with black and white sketch variant covers of regular issues.

While some can profit handsomely with these graded comics, one has to wonder about the future of this niche market. After all, the average collector cannot afford to spend hundreds and thousands of dollars for these CGC exclusives, let alone the fee to have their precious comics graded.

Higher & Higher Prices

The current prices of comic books is an important reason why sales are declining. Let’s put aside the CGC comics. Those are a niche market for collectors with deep pockets and the average collector is not missing anything if he or she is just trying to keep up with a collection.

Anyone buying and collecting comic books will confirm that they cost too much money. This complaint has existed ever since the Silver Age when prices increased from 10 cents up to 20 cents. As publishing, printing and distribution costs went up so did the prices. Now, the average comic book costs about $3.99.

Lately, publishers released special anniversary issues that cost anywhere from 8 to 12 dollars. These particular comics are meant to celebrate the anniversaries of long-running successful characters. These special issues which feature assorted stories by many writers and artists sold extremely well, and is why more are coming out. The latest celebrant is The Joker who will have his own special 80^th anniversary comic book that will ship directly later this month. Unlike the CGC comics, the average collector will seek these out even though they are expensive.

Where does this end? Think about it, where once a comic book cost only 10 cents now on average is nearly five dollars. Then multiply that with all the individual comics a collector will buy on any given month and what is left is an expensive hobby. Surely, most comic books today are not oriented to young children and publishers have correctly figured that the average buyers are adults who can afford their product. With that said, where does it end? It is easy to see comic books in the future costing ten dollars, even twenty dollars for an average issue. Will the average collector be willing to pay that much on a monthly basis?

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Nov 24 2014

Marvel Comics’ Greatest Moments

Marvel Comics turned 75 this year. As we celebrate Marvel’s 75th anniversary, it’s hard to imagine how long the comic book company has been around. Even though Marvel Comics first debuted in 1939 with Marvel Comics #1 (featuring decidedly different superheroes like the Human Torch, Ka-Zar and Namor), the company truly came to its own in the 1960s when writer Stan Lee and artists Jack Kirby and Steve Ditko introduced the world to new and dynamic superheroes.

These masked marvels like Spider-Man, the Hulk, the Fantastic Four, the Avengers and the X-Men quickly captured readers’ imaginations. Without exaggeration, Marvel Comics changed the comic book world and left a permanent mark in popular culture and its characters are still vibrant today. Incredibly enough, it can be said that they’re more popular today than when they were first introduced in the 1960s .

While Marvel superheroes have successfully transitioned into other media like films, toys, games and such, let’s not forget that the core of their appeal are with the comic books. Whether they’re just single stories in individual issues or epic mini-series and story arcs, the following are, based on my opinion, the best stories from Marvel’s 75-year history.

Age Of Apocalypse: Spanning several different X-Men titles over several months, this massive storyline was about an altered reality where Professor X’s assassination in the past led to Apocalypse conquering North America, and Magneto leading the X-Men in a desperate attempt to stop him and correct history. Just seeing the alternate takes of our favorite mutants was a joy to read.

Avengers Disassembled: Boasting top writers and artists like Brian Michael Bendis, Paul Jenkins, Robert Kirkman, Steve Epting, Dave Finch and George Perez, this comic book crossover spawned from The Avengers #500-503 into other superhero titles and upended most of the Marvel Universe. The team is literally ripped apart from within by an insane Scarlet Witch. Many heroes are killed and the Avengers were catapulted into new popularity with this controversial story arc.

Born Again: Daredevil has never been lower or a more captivating read than in this classic story arc spanning Daredevil #227-231. That is due to the genius writing of Frank Miller and the art of Dave Mazzucchelli. Daredevil’s worst enemy discovers his secret identity and systematically destroys the blind superhero’s personal world plunging Daredevil into his own worst hell.

The Captain: This underrated Captain America tale by Mark Gruenwald, Tom Morgan and Kieron Dwyer spans Captain America #332-350 and has Steve Rogers abandoning his role as the iconic hero and going underground. Meanwhile, a super patriotic, though unstable, replacement is picked by the U.S. government to take over, but as we see, it’s not easy living up to a legend.

Civil War: Probably the last great mini-series produced by Marvel pits its most iconic heroes against each other. As Iron Man and Captain America took opposite sides against the U.S. government’s superhuman registration act, Marvel Comics was changed forever and the mini-series’ impact is still with us today.

Deliverance: The famous “Demon in a Bottle” story arc from Iron Man #120-128 bravely introduced the notion of a superhero being truly human and becoming an alcoholic. Tony Stark’s (Iron Man) alcoholism would resurface to even greater effect several issues later after his nemesis Obadiah Stane orchestrates a series of attacks. Stark soon became unable to continue being Iron Man and hit rock bottom culminating in Iron Man #182 when a now-homeless Stark battles not only the cold elements, but his own inner demons.

Days of Future Past: The greatest X-Men story ever made reflected the height of the historic collaboration of Chris Claremont and John Byrne. In this exciting two-part tale from The Uncanny X-Men #141-142, robotic Sentinels have hunted mutants nearly to extinction in the near future, so one mutant is sent back in time to alter history.

The Death of Captain America: One immediate aftermath of the Civil War mini-series was Ed Brubaker’s gut-wrenching examination of the death of an American legend. Coldly assassinated before standing trial, Captain America’s death led to another hero taking up his mantle and a serpentine plot by Cap’s greatest enemies.

The Death of Gwen Stacy: The two-part story from The Amazing Spider-Man #121 & 122 is considered by some as the end of the Silver Age of Comics. This emotional tale about Spider-Man’s nemesis, the Green Goblin, killing his girlfriend was a gut punch not only for Spider-Man but his many followers who were stunned by the tragedy.

The Doctor Is In: John Byrne wrote and drew some outstanding comic books during his Marvel tenure. Before Deadpool came along, Byrne’s rendition of She-Hulk had her hysterically breaking the fourth wall. In The Sensational She-Hulk #5 story titled “The Doctor Is In” she had to not only contend with Doctor Bong, but with literally walking across comic book pages (ads included). Marvel Comics was rarely funnier than with this particular issue.

The Hulk Vs. The Thing: Marvel is known for how often its superheroes fight each other. This early story from Fantastic Four #25 & #26 is one of the best since its primarily a battle royale between two of Marvel’s strongest titans. The Stan Lee-Jack Kirby classic is at the same time a story about determination and fighting against the odds, in particular with the Thing.

If This Be My Destiny…!: The story arc from The Amazing Spider-Man #31-33 had Spider-Man run through exhausting trials to gather serum for his dying aunt. His quest culminated in issue #33 with a story titled “The Final Chapter!”. In the issue, our hero is trapped under tons of steel and rubble and in danger of drowning with the serum just out of reach. Spider-Man has to find the fortitude to free himself and his effort was memorably inspiring.

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Tag Archives: comic books

Handling FOMO During The Comic Book Speculator Boom

The Latest Crazy Internet Rumor: Disney Buying DC