When it was announced that the streaming app Disney + would feature exclusive content for their purchased intellectual properties Star Wars and Marvel, most fans were understandably excited. In the closing years of the 2010s both properties were riding high, especially Marvel with its Marvel Cinematic Universe (MCU). The people running Disney + promised that subscribers would have access to a vast video library of its properties and that the exclusive content would be top-of-the-line when it came to quality. At first, this seemed to be the case. At first.
Shortly after Disney + became available, the COVID-19 pandemic hit, which shut down theaters and the streaming platform became the only medium available to get new content based on Disney IP, Pixar, Star Wars and the MCU. Due to the pandemic many films were delayed and this happened with the Pixar films scheduled for release. At the same time, Disney was desperate to generate streaming traffic for Disney + and to gain subscribers, new product had to be available. The easiest solution was to take the delayed films like Soul and premiere them exclusively on Disney +.
For a short while, this tactic worked, but unlike the other MCU films that were released exclusively in theaters, Disney kept debuting other Pixar films like Luca and Turning Red on the streaming app. This gave the impression that the Pixar films were inferior in quality, because people began thinking that these films were not good enough for theatrical releases. Also, when the Pixar films Lightyear and Elemental actually premiered in theaters, viewers were conditioned to wait for them to come out weeks later on Disney + and save some money. To be fair other streaming apps like HBO Max did this as well, but this tactic was abandoned soon after studios realized they were losing revenue. It took Disney some time to forego premiering some of their films on the app.
The app premiered with The Mandalorian, the hit TV show set in the Star Wars universe about a Clint Eastwoodish, intergalactic bounty hunter and his infant alien ward. The Mandalorian became a huge hit and actually helped keep the Star Wars brand alive. Actually, for a couple of years it was the only Star Wars-related property for fans to watch. Obviously, Disney had to put out more Star Wars content and last year more Star Wars-related TV shows streamed on Disney +, which included The Book of Boba Fett, Obi-Wan Kenobi, Andor, and now Ahoska. While some of the TV shows were well received and even earned Emmy nominations, the Boba Fett show was a huge misfire with its unfocused scripts. Unfortunately, these same problems bled into the third season of The Mandalorian, and Ahsoka is receiving criticisms, as well. It is clear with The Mandalorian, The Book of Boba Fett and Ahsoka that Disney wants to create a more integrated universe with a part of Star Wars history: the period of time after the fall of the Galactic Empire. Reportedly the goal is to have the TV shows lead to a film that ties all the elements together. While it is ambitious and echoes what happened with the MCU, there are problems in that the Star Wars universe is becoming too convoluted. Viewers are forced to watch other shows and even animated programs like Star Wars: Rebels to fully understand what is going on with many of the Star Wars TV shows. With interest in the Star Wars brand waning, this development could not have happened at a worst time.
The problem with the scripts for some of the Star Wars TV shows also plagued the MCU TV shows. What was worse was that the production values for many MCU TV shows was shockingly poor. The MCU, like Star Wars, got off to a promising start on Disney + with TV shows like WandaVision and The Falcon and the Winter Soldier. But the quality of the MCU TV shows soon began to falter and it became more and more obvious that budget limitations were impacting the shows. For example, with the time travel TV show Loki, even though it was well acted and written, it seemed as if there was a lot of talking instead of showing. Instead of time traveling to pivotal events in the MCU, the main characters traveled to mundane time periods.
The problem with limited budgets affected some of the effects work on later TV shows. This was best seen with Ms. Marvel, She-Hulk: Attorney at Law and Secret Invasion. With She-Hulk, the limited special effects was fatal for the show because its poor, unfinished special effects left She-Hulk looking like a SIM character. The same budget limitations has severely affected Secret Invasion, which has a lot of talking scenes about world events with limited action scenes. What is even more unbelievable is that the budget for the TV show was about $200 million. Where did that money go? The budget for Secrect Invasion is not the main reason for its poor execution, it is actually due to the scripts which make the show feel small scale. This also went on with many other MCU TV shows that should have had great payoffs. This even happened with WandaVision. For the most part that show was terrific with clever scripts and acting. But the payoff at the final episode felt like a letdown with the scope of the confrontations between characters.
Disney CEO Bob Iger recently said that the market was oversaturated with Star Wars and Marvel TV shows and films, and he is correct. There was a lot of pressure for the Disney + app to have new and original content, which meant that there had to be a lot of content about two of its most popular IPs. Unfortunately, the demand stretched the capability to keep up the quality of the products in order to meet scheduling deadlines. The result was that many fans were disappointed with the finished TV shows as the brands became diluted. To correct this, the brands need to pull back and Disney is doing this as per Iger’s orders. They are giving their properties the time needed to produce quality over quantity. However, there will be more inferior TV shows until the better-produced TV shows come out.
Disney and other studios are facing a new problem with their inability to provide new content thanks to the crippling writer and acting strikes which have shut down productions for film and TV studios. As content dries up and films and TV shows get delayed again or canceled, there will be increased demand. Will the studios make the same mistakes they did earlier this decade and force creators to pump out products before they are ready? Probably, so it is up to the studios to learn from their missteps regarding their streaming platforms.