We’ve all been expecting this for weeks with all the gossip and innuendo. Some salivated over the idea of an expanded Marvel Cinematic Universe (MCU), others feared the rise of a modern-day monopoly. Regardless of opinion, the Walt Disney Company has bought a significant portion of 21st Century Fox and in the process, regained the film rights to several Marvel Comics properties and now own several other intellectual properties. This is truly staggering news and a legitimate cause for celebration and concern.
To be clear, Disney has only purchased (for $52.4 billion) the film division, 20th Century Fox, the Fox TV shows, assorted channels like FX and National Geographic, and other divisions of Fox. These include Sky and a majority share of the Hulu streaming service, while Fox will retain its sports and news divisions.
MCU fans may feel that the biggest prize of the purchase has been the film rights to the X-Men, Fantastic Four and Deadpool, but those are just fringe benefits. Disney would have regained those rights even if Fox was sold to another party. Instead, Disney wants to have a significant film library for its coming streaming service and the Fox properties will provide that. In addition to the missing Marvel properties, Disney now owns several franchises and intellectual properties, which include: Planet of the Apes, Alien, Avatar, Titanic, Ice Age, and The Simpsons. Some of these IPs are a strange fit for Disney since the company is renowned for its family-friendly fare, but more adult offerings are not unheard of for the entertainment giant. Disney once owned Miramax, which produced mature films during its time with Disney. Also, Disney CEO, Bob Iger, assured fans that their Marvel films will explore R-rated offerings, which means that Deadpool should be safe for now.
But will Disney produce hard R-rated fare like the Alien films? They might, but it is possible that they may just sell the IPs to another studio to help recoup some of the mammoth cost of the sale. Other IPs like Avatar and Planet of the Apes should fit well with Disney. After all, Avatar has a heavy presence as a themed land in Disney’s Animal Kingdom park and Planet of the Apes is an obvious addition to the same park.
Bob Iger also announced today the fate of the X-Men films. It was speculated before the sale was finalized that the X-Men films might remain in their own separate continuity or relegated to TV shows for the streaming service. Instead, Iger said that the X-Men, Deadpool and Fantastic Four will be integrated into an expanded MCU from Marvel Studios. The Fantastic Four are an easy addition to the popular cinematic universe and their inclusion is to be celebrated because Fox’s attempts at Fantastic Four films have been terrible. However, the X-Men are a different matter. For the most part, the films worked and adding them to the MCU may make that cinematic universe too crowded. Their addition could take attention away from lesser-known Marvel properties that could have seen their day in the sun. Films like Guardians of the Galaxy, Doctor Strange and Ant-Man may not have been possible if Marvel Studios owned the X-Men back then. Will the big purchase mean that these kinds of films won’t be made in favor for the new mutants on the block? It is hard to imagine Marvel Studios releasing three films per year as it now does and a mutant film or two. This will certainly create superhero fatigue. Plus, how good will the MCU X-Men films be? Will they be hard hitting and successfully tackle the mature themes of bigotry that the current films do?
Right now, Marvel Studios has the task of recasting the X-Men, including Wolverine, and Hugh Jackman has stated that he will not return to the role. Luckily, the film studio has had a good streak when it comes to casting their superheroes. On the other hand, expect the current X-Men film universe to end. This does not mean that upcoming films like Deadpool 2, The New Mutants and X-Men: Dark Phoenix will be canceled. Those films are complete and will be released as planned. But a sequel to The New Mutants is unlikely and the “Dark Phoenix” story may be a fitting conclusion to the films. Another thing to consider is that the X-Men films, for better or worse, are associated with director Bryan Singer, who’s had problems lately with allegations of sexual abuse and unprofessional conduct on film sets. Ending the X-Men films and starting over fresh is Disney’s best option, with the sole survivor being the Merc With a Mouth. He may have a thin connection to the MCU like the Marvel TV properties do and be the snarky commentator of the film universe.
When the dust clears, Disney will have a monumental job of integrating all these properties and divisions into its entertainment empire. Will it be too much for them? Possibly. As mentioned before, it may be best for Disney to sell off some of its IPs or divisions or simply shut them down for the time being. Another thing to consider is will all this disperse the company and dilute it? Iger and his executives may believe they can handle, but they may have bitten off more than they can chew. We will not know for a while.
The most disturbing aspect of the mega purchase is the explosive growth of Disney. They now have their expansive tentacles in many parts of our lives and our entertainment. Under normal circumstances, this sale may have been opposed by the government, but that is unlikely these days. This may take years, but perhaps the company may be forced to get rid of many properties and divisions before they assume too great a control over our entertainment venue.
There are so many details that are unknown to the general public and we won’t know for some time. Until then all we can do is wait and keep an eye on new developments, which will be covered here as they happen.
To think it all started with a mouse.
José Soto
There are some juicy creative prospects especially when it comes to Marvel properties but it’s concerning that Disney are becoming more and more dominant in the entertainment industry and quashing the competition and the job losses that might occur in its wake.
It’ll be interesting to see how it all unfolds in the coming weeks and months.
We’ve only just seen the very beginning of the seismic impact of this merger.
Sure we geeks love the idea of a unified MCU and seeing what Disney will do with the Apes franchise, among others. But the homogenization and dominance by Disney isn’t something to be celebrated. Diverse and novel approaches and competition are what drives creativity and business success. It’s easy to imagine the company getting complacent and overbearing. Perhaps other unseen circumstances will put a check on Disney.