Given all the downbeat news lately about Marvel Studios’ Marvel Cinematic Universe (MCU), it’s pretty understandable why MCU fans are so alarmed. It was not that long ago when the MCU was an undisputed entertainment behemoth that could not do anything wrong.

Now, there have been noticeable tumbles with their projects, especially this year. Ant-Man and the Wasp: Quantumania underperformed in the box office, the Disney+ TV series Secret Invasion was widely derided and what was worse is that the recently released MCU film, The Marvels, is performing worse than the third Ant-Man film.

Then the behind-the-scenes turmoil further added to the impression that the MCU is falling apart. Reports have revealed that productions were rushed and reshot. This explained why many MCU films and TV shows felt so disjointed and undeveloped.

Another dilemma involved the actor Jonathan Majors who plays Kang the Conqueror and is slated to be the major villain in the next few MCU films. He was recently arrested for domestic abuse and Marvel Studios and its parent company, Disney, is struggling over what to do with Majors and the character of Kang because if he is found guilty this would disrupt any upcoming films or TV shows.

Then there is the issue of what direction should the overall MCU should take. In the first three phases of the cinematic universe there seemed to be a goal that the films were reaching towards. Although the Multiverse Saga has been introduced in the Phase Four and Five of the MCU, many films and TV shows have ignored the concept and as a result the overall narrative of the MCU seems aimless and less interconnected than previous films.

Adding to the disjointed and convoluted nature of the current MCU is that a lot of characters and storylines have been introduced but many of them have not been followed up. For example, what happened with the Eternals after the Celestials kidnapped half of them? What is the story behind the Hulk suddenly having a son? Will we ever see Hercules carry out his quest of vengeance against Thor? What happened to the symbiote fragment that was left behind in the main MCU by Venom? What happened with the crusade of the United States against aliens?

What happened behind the scenes was that most of the productions had their scripts drastically altered during filming, which led to a slapdash feel to the finished film or TV show. This in turn strained the special effects department who were forced to work under insane deadlines and resulted in horribly bad special effects that in some cases were tweaked after a film or TV show was released.

What was worse is that the MCU was such a victim of its own success that the higher-ups at Disney demanded more projects from Marvel Studios to pad out the roster of Disney+ inventory. The reason for this as many know was due to the launch of Disney+, which had few original programs, and the COVID-19 pandemic. Both incidents caused Disney to demand more productions to be launched on the streaming app since it was the only way to present the MCU productions during the outbreak of the pandemic. As a result multiple projects were put into production, even though the demand for some of them was questionable. Does anyone actually want to see an Ironheart TV show?

This stretched ability of Marvel Studios to deliver quality films and TV shows and people noticed. Productions were rushed in order to meet deadlines and were heavily reshot during post-production. This in turn not only drastically changed some plots but disrupted the narrative flow of the stories. The results were less than satisfying films and TV shows, though the quality of the MCU productions varied. Still for every WandaVision or Black Panther: Wakanda Forever there was a Secret Invasion or Eternals. Marvel Studios saw diminished returns for their projects, which became very apparent this year given how poorly Ant-Man and the Wasp: Quantumania, Secret Invasion and The Marvels were recieved.

So is all lost? Is the MCU headed in the same direction as the hapless DC films?

No, to both questions.

Marvel Studios has shown that it’s capable of putting out truly great films and TV shows. Just look at this year’s offerings of Loki and Guardians of the Galaxy, Volume 3. There is still demand and goodwill for upcoming MCU projects like the third Deadpool film and Avengers: Secret Wars. But more importantly, the film studio and Disney are being proactive and are addressing the situation. The best days for the MCU may still be ahead of us.

In a follow up post, we’ll look at what Marvel Studios can do to right the ship and point out how they are taking concrete steps at this moment.