The latest online trend has been to bash Marvel Studios and its Marvel Cinematic Universe (MCU). Toxic trolls have been pouring out with uncontrolled glee proclaiming Marvel Studios is too woke and deserves to fail. They point to the disappointing reception for many of the MCU’s latest offerings as proof that the brand is dead. Further adding fuel to the fire, Marvel Studios has delayed many of its productions to improve them.

It is undeniable that the MCU brand has taken some hits and is not regarded as highly as it was during its heyday, to call the brand dead or beyond repair is a gross exaggeration.

Thankfully, Marvel Studios and its parent company Disney have recognized the situation and are taking concrete steps to course correct and ensure the MCU regain its reputation for quality superhero films and TV shows. Sure, the MCU has taken its lumps, but what brand is not immune to this? Many times it is good to take a tumble, this gives one the chance to learn from mistakes and improve. This is what is going on with the MCU.

First of all, Marvel Studios has shown the willingness to scrap what they have worked on and start over. One example is the Daredevil: Born Again TV show which has been scrapped and been redone. Another example is that Captain America: Brave New World has been delayed in order to rework it due to a poor test screening. Then there are the rumors that Kang will be written out of the future films and TV shows in favor of Doctor Doom. This would take care of the situation with Jonathan Majors facing trial for domestic abuse, especially if he is found guilty. These examples demonstrate that Marvel Studios is willing to take the necessary steps to take the time to produce the best projects possible.

Better Scripts Needed

However, the first and most important step that needs to be taken is to devote more time to the scripts. Allow the writers to tell proper stories and DO NOT GO INTO PRODUCTION UNLESS THE SCRIPTS ARE COMPLETED TO EVERYONE’S SATISFACTION. This would largely take care of the problem of realizing a film is not working and having to do major retooling with it in post-production. This is why recent projects like Secret Invasion fared so poorly. It’s been reported that Secret Invasion had major overhauls and rewrites in the middle of its production, which is why the end product seemed so underdeveloped and rushed. On the other hand, look at two recent MCU successes: Loki Season 2 and Guardians of the Galaxy, Volume 3. Both productions had well-crafted scripts that were full of heart and flowed well. More importantly the stories logically reached their conclusions while servicing the characters. This is a major reason why both projects received so much acclaim and performed well.

Even though it is important to follow a certain narrative as dictated by the higher ups and to meet deadlines, the screenwriters should be given more autonomy with their scripts. It is also important at this point with the MCU to hire great writers who have a record of turning in terrific and solid screenplays.

The same should go with directors. This is a difficult task given that Marvel Studios is more hands on with their productions than normal. Still, the past has shown us that great directors like James Gunn and Ryan Coogler, and the Russo Brothers can work within the confines of an MCU production and deliver great films. Oftentimes, Marvel Studios hires relatively unknown directors who wilt under the pressure and demands of the studio and turn in mediocre films or TV shows. Marvel Studios has to make sure that the best possible directors are hired for their projects. If they want to go with lesser known (and cheaper) directors, have them feel their oats with some of the TV shows. Michael Giacchino is a prime example of this. Known only for his film scores, Giacchino blew everyone away with his directing duties in Werewolf By Night.