DCU: Fallout From Supergirl

The relatively new cinematic universe, DC Universe (DCU), got off to a solid start with last year’s release of Superman and two TV shows, Creature Commandos and the second season of Peacemaker. However, the DCU and DC Studios, which produces the DCU films and TV shows, have been rattled by the failure of the DCU sophomore film, Supergirl.

It was hoped by DC Studios that Supergirl’s popular cameo appearance in Superman would translate to a healthy and respectable box office performance with her solo film. No one expected it to earn $1 billion dollars but at least it should have earned $400 to $500 million and help cement the DCU. Unfortunately that was not how things turned out and based on BTS stories about how DC Studios struggled with the film’s poor reception during previews is not a surprise. As the film was being put together the film studio and its head James Gunn saw that Supergirl was not scoring well during previews and the film was hastily edited. This resulted in a movie that felt disjointed in its mood. Sometimes it felt like a gritty and somber Mad Max-style action piece. Other times it seemed as if it was trying to ape the atmosphere of a more light-hearted and goofy space adventure like Guardians of the Galaxy.

This doesn’t mean that Supergirl is a terrible film. It has its faults but overall it was a fine superhero film and certainly cannot be compared to those awful Sony films featuring Spider-Man villains or some of the worst of the former DC Extended Universe (DCEU). But in DC Studios’ situation, the film had to be more than fine, it had to stand out and resonate with audiences. Perhaps if they delayed the film to tinker with it some more in reshoots or editing and released it another time it would have fared better. It is maddening to think that Warner Bros. thought that releasing the film in late June sandwiched between the animated juggernauts of Toy Story 5 and Minions & Monsters was a good idea. They could have released the film in early May where it had no competition. It probably would have still received the same negative to mixed reviews but it might have earned much more than it will now. Traditionally, the early May schedule was reserved for films from the Marvel Cinematic Universe (MCU), but this year, there were no MCU films scheduled with only The Devil Wears Prada 2 in the way.

Despite how much Monday-morning-quarterbacking can go on, Supergirl is in the rearview mirror. Where does the DCU go from here? Is it already doomed? Will James Gunn be removed? To answer the last two questions: no the DCU is not in trouble though it took a nasty black eye from Supergirl’s failure and it is too premature to deem the DCU dead or in trouble, and Gunn’s position is safe…for now. Certainly the next DCU film, Clayface, has to do very well, as well as the upcoming TV show, Lanterns. The success of one or both projects will stem all the negativity the film studio is getting until the big test coming with next year’s Superman: Man of Tomorrow.

Fortunately, the previews for Clayface and Lanterns have been received well, especially Clayface’s. What is helping Clayface is that it seems more like a horror film and will come out at a perfect time to take advantage of that perception. Plus, being perceived as a horror film helps distinguish Clayface from standard superhero/comic book films and this is something that DCU needs at the moment. Meanwhile, Lanterns is being marketed as more of a murder mystery which will annoy Green Lantern fans who expected a traditional space adventure, but the more grounded TV show could pull in viewers who are not traditional superhero fans.

Of course, none of that will matter if Superman: Man of Tomorrow does not perform well. Going for it is that like Superman, it is being directed by James Gunn and the reaction to what has been revealed about it has been positive. Given Gunn’s talent, it is unlikely that the film will get negative reception but it has to do at least as well as Superman and earn over $600 million to keep the DCU viable. Its success also will determine the future of the DCU and James Gunn’s position as head of DC Studios.

Gunn’s contract with Warner Bros. will end next spring and no one can say for certain if he will remain as the president of DC Studios. Many have speculated with Warner Bros. being taken over by Paramount Pictures that it will mean that there will be massive executive changes at Warner Bros. Paramount could take a hard look at how the DCU is performing and demand changes or else. Whether or not Gunn will go along with this is unknown, and it has to be considered that he will be wooed by other film studios, starting with Disney. Do not be surprised if news comes out next year after Superman: Man of Tomorrow is released that Gunn will leave DC Studios to work for Marvel Studios with the intent that he could take it over at some point in the future. If that happens what becomes of the DCU? Who will take over and what direction will it take? Obscure heroes like Booster Gold and the Authority will be disregarded for proven popular characters, that is certain. But do not expect a return of the old DCEU or its creator Zack Snyder despite what some fans wish for.

There are many unknowns but expect a hard shift to focus on Batman as the lynchpin of the new DCU. Given the supposed lack of progress in launching a new Batman for the DCU, Gunn could face pressure to just fold The Batman films into the DCU since the first film, was very successful. The only thing is that that grounded version of Batman will be nearly impossible to connect it to the more bright and goofy DCU that Gunn has created. Of course, all this could be moot if the next couple of films and TV shows succeeds.

It is unlikely that the DCU will be dissolved by Warner Bros. anytime soon. It just got started with only two films under its belt. The cinematic universe has not achieved the disastrous results of the DCEU and still has some good will towards it. Some adjustments will have to be made just as Marvel Studios did and continue to do with their MCU films and TV shows. For one, James Gunn will have to step away from actively directing films and concentrate on running DC Studios. Trying to do both is impossible since running a film studio and maintaining the quality of films is a full time position. He has to devote more time to ensuring that what comes out is above average and deserves to be made, otherwise you end up with another Supergirl. Another thing for Gunn to contemplate is that although he loves quirky obscure characters major DCU projects cannot be devoted to them. He should be paying his full attention to the most popular DC characters like Batman, Wonder Woman, The Flash and so on. It’s fine to feature the quirky characters in films about popular characters like Superman did. Doing so would serve as a testbed for the quirky character and see if they are well received by fans, as what happened with Mr. Terrific, who is being considered for a TV show.

So, is it time to panic for DC Studios? Not yet, it’s early, Warner Bros. and the fans just have to be more patient and see how upcoming projects turn out. Yes, Supergirl is a failure but this experience was an opportunity for Gunn and the film studio to learn from the mistakes and make adjustments. Seeing what worked and what doesn’t will guarantee future success for the DCU going forward.