Marvel Wins The Movie War…For Now, Part One

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Sorry DC Comics fans, but with the runaway success of the recently released Guardians Of The Galaxy film and the announcement that the upcoming film Batman v. Superman: Dawn Of Justice won’t directly compete with the third Captain America film, it’s pretty clear that Marvel Entertainment has won the Comic Book Movie War over its rival DC Entertainment.

DC’s Early Success

For years DC was at the apex of comic book-based films thanks to Superman then Batman dominating the box office. Marvel wasn’t even a contender; it was consigned to bargain-basement FFshlock efforts like Captain America, The Punisher and Roger Corman’s The Fantastic Four, which wasn’t even released. It seemed like Marvel just couldn’t get its act together and was floundering with its attempts to put something out into theaters much less TV. Meanwhile, DC had solid hits with its flagship heroes and films that although were flawed, were generally well received.

supe lexDC’s advantage was that it was (and is still) owned by the studio giant Warner Bros., which had the deep pockets to finance the superhero films. This was why the Superman and Batman films looked so good. In their day, they had big budgets with big-name stars, directors and the best special effects and production people working hard to put out quality efforts. The best Marvel could muster was getting Dolph Lundgren to star as the Punisher.

Fans asked for years where were the big-budget adaptations of Marvel’s best heroes? While Batman tore through theaters where was Spider-Man? Well, Marvel was just a comic book company then that went through many owners who didn’t know a thing about expanding into other media, specifically film and TV. Then there was the legal mess over who had the rights to produce a Spider-Man movie that was only resolved a couple of years before Spider-Man. By that time, Marvel had gone through bankruptcy and in order to raise money sold their coveted properties to different film studios. That is why properties like the X-Men, the Fantastic Four and Spider-Man aren’t made by Marvel Studios today.

Double-Sided Victory

Despite their overall success, DC still had some chinks in their movie armor. For every rousing Superman II or Batman there were undeniable stinkers like Superman III or Batman & Robin. Worse were truly abysmal films like Steel and The Return Of Swamp Thing that not only failed in the box office, but sullied the reputation of superhero films.

batmanDC Entertainment didn’t fully capitalize on the success of the Batman and Superman films. Yes, they did push forward TV adaptations of the Flash and Superman, but they should’ve concentrated on making quality films of their other properties. Instead they pooled all their efforts into Batman, which made sense since he’s their most popular superhero. But the problem with that approach is that when a Batman film falters it affects the rest of their line. And this is what happened with the release of Batman & Robin in 1997. That film strayed far from the winning dark and gothic formula that director Tim Burton used in the first two films and instead was a throwback to the campy 1960s TV shows. That silly approach used by director Joel Schumacher irked many fans who felt that Batman was a dark and serious hero and putting him in goofy situations was undignified. At the same time, DC was floundering with their attempts to reboot the Superman film franchise after the pitiful failure of Superman IV: The Quest For Peace back in the 1980s. A lull existed for DC superhero films that lasted from 1997 until 2004 when the DOA Catwoman was released. DC wouldn’t get back on its feet until the following year when Christopher Nolan’s reboot Batman Begins was unleashed.

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That film’s success did come with a price. Chiefly that Nolan’s unique and grounded Batman universe couldn’t have any ties to the rest of the DC universe. Hence no mentions of Superman, Wonder Woman, etc. Not even their home cities seemed to exist in Nolan’s dark and brooding world where costumed beings didn’t have true superpowers. As good as that was for the Batman films, it meant that DC couldn’t use them to introduce other heroes. That’s not to say they didn’t try expanding. There was almost a Justice League film made. George Miller was supposed to direct it and a cast was set, but the 2007-2008 writer’s strike ended that dream. Then everyone knows about Superman Returns and Green Lantern, two highly anticipated films that failed and left DC’s expansion efforts stillborn. Unfortunately, as these two films floundered Marvel Studios began its ascension.

The first few films based on Marvel properties were huge hits with the public and fans, some decried how they ignored fundamentals in core concepts. For instance, as Hugh Jackman became a big star for his portrayal of Wolverine, many complained that he was too tall and good looking. Others griped about why Spider-Man all of a sudden had organic webbing and never invented web-shooters. Then there were the misfires that were forgotten in the wake of the successes of Spider-Man 2 or X2: X-Men United. Those included Daredevil, Hulk and Ghost Rider. Continue reading

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