Gift Ideas For Fans That Won’t Break Your Bank

The deadline for buying a decent gift is approaching fast. OK you’re on a budget, or the secret Santa list gave you someone you’re not close to but know that he or she is a genre fan. Sure you’d love to gift some kind of toiletry gift set or a desk calendar, but let’s be real here. He or she will really geek out for that super expensive Batman statue by Sideshow Collectibles or anything along that vein. But we’re on a budget here or you just don’t feel like breaking your bank and there’s no way you can reasonably afford to get the ultimate Jurassic Park trilogy Blu Ray gift set that comes with a T-Rex statue.

However, it’s not too hard to get by with gifts costing $25 or less. Here are some ideas. Ornaments Hallmark puts out the best ornaments and have catered to genre fans. This year has many offerings, but forget the spaceships, they cost more than $25 and aren’t very interesting except for die-hard collectors. (They consist of a little seen Romulan ship from the original Star Trek and a second version of Boba Fett’s Slave I ship.). So that leaves the character ornaments. Unfortunately the Star Trek ornaments aren’t too interesting (generic looking Spock ornaments, one that is out of the price range), while the Star Wars stuff aside from a LEGO Darth Vader seems repetitious (yet another Yoda ornament, and a costly Han Solo/Greedo diorama that doesn’t adequately answer the question of who shot first) Hallmark put out some reasonably priced cool stuff that could be collectible. First up is a Cylon ornament from the original Battlestar Galactica that features that infamous electronic speech pattern from the robots. There’s also the Nautilus submarine from 20,000 Leagues Under The Sea, a cute Gizmo wearing a Santa hat from Gremlins (already selling out so run out and get it, there are more fans of that film than you think), and a good selection of super hero figures. The Spider-Man and Batman ornaments are kind of bland but there are ornaments of Green Lantern and Thor that look good and the original Batmobile is a classic. If the person on your list is more of an animation fan, there are dozens of ornaments priced under $25 featuring characters from Disney, Pixar, Peanuts, Dreamworks, and the Rankin-Bass holiday classics like Rudolph and Frosty. If Hallmark doesn’t suit you, many companies put out their own ornaments themed after popular genre characters. Take Target or the Disney Store for example, they put out ornaments that are just as good as Hallmark. Blu Rays/DVDs This is easy, find out what his or her favorite film and see if they have it in their collection. If the film is not there, then voila! Run over to Best Buy or Wal-Mart and pick up the DVD or Blu Ray. DVDs priced from $5 and up are everywhere, while Blu Rays are starting to come down in price. If they just bought a Blu Ray player and need to upgrade then that’s a no-brainer. Practically all of this year’s genre offerings are available including Rise Of The Planet Of The Apes, Super 8, Thor, Battle: Los Angeles, and even obscure fare like Another Earth. Statues and Figures It’s true that most statues are mega expensive, but a quick look at sites like eBay and Amazon will yield very good results. For instance if you’re not too discriminating just look at the clearances, Amazon has this bust of Venom from Spider-Man 3 for under $10. And if you’re intended is into anime then the sky’s the limit with the available choices. You also can’t fail with bobblehead figures and even action figures. DC Direct and Marvel put out some terrific well-detailed and affordable figures that don’t have to be played with, they look great just plastered up in their display boxes. Though that kind of defeats the purpose of a toy, then again these are intended for grownups, um, never mind. Books and Collections Good choices here, find out what author they enjoy and get them the latest work. Amazon had Stephen King’s 11/22/63 for under $20 and his other stuff on paperback for half that price. It’s best to get nice, thick novels that take a while to read. Better yet, if they have tablets, then get the digital versions, the prices are great. The same goes for comics. Graphic novels and collections of story arcs are perfect and usually affordable. A nifty trend tailor made for gifting are the Vault books. Part memorabilia collection, part coffee table book, they include looks at Star Trek, Batman, Spider-Man and more. Usually they’re called for example Alien Vault and are sealed. They run a bit high on price but if you have time, you can find some for the $25 range with some careful shopping. Gift Cards The ultimate fall back and in many ways the best gift. Get your in-law or co-worker or buddy who has everything a gift card from any merchant and let them run wild. Even the larger comic book stores will sell their own gift certificates. Just be a little creative in the wrapping to make the gift more memorable. No matter what, it is pretty easy to get a gift for a genre fan. Annette DeForester

TRON Light Cycles For Sale

Start saving your bucks boys and girls. For a mere $55,000 you can be the proud owner of a detailed replica of the TRON light cycle! OK it’s not exactly like the ones featured in Tron: Legacy but it looks authentic and is all electric, powered by an ion lithium battery. That means you’ll get a quiet ride while brightly lit up like you just escaped the Grid from TRON and TRON: Legacy. 

Built by Parker Brothers Choppers, who specialize in custom mortorcyles, completed nearly a year of test drives with this light cycle and it’s now for sale. Being that it is street legal you can drive it around your local hot spots and impress everyone, not just the geeks that love the TRON films. One caveat is that it’s low slung, making the ride not too comfortable, but comfort needed to be sacrificed to get that authentic light cycle look. The cycles weigh about 474 pounds with a steel frame and fiberglass bodywork and according to Parker Brothers Choppers rides like any sport bike. That may be true but no other set of wheels looks as cool as this baby!

José Soto

A Ghostbuster Summoned to Hogwarts

Earlier this month I was at the New York Comic Con and came across two persons giving out business cards with a website printed on them. I didn’t think much about it, everyone and their mother were giving out cards, mini-posters and other doodads to promote their film, comic, fill in the blank.

Anyway, I went home went, through my stash and found that card and decided to go to the printed website and was surprised to find a terrific fan film set in the Ghostbusters world mashed up with Harry Potter. The gist of it is that this rookie Ghostbuster down on her luck is recruited to go to Hogwarts on a mission. The only thing I didn’t like is that it sets up a big adventure and already I can’t wait. Give it a look-see, it’s worth the click!

Annette DeForester

Superhero Brand Management 101: One Pure Version Needed

 

Despite the success of the New 52 comic books from DC Entertainment’s DC Comics division, I’m still not seeing an ability by TPTB to consolidate their superhero properties into one source material. I’m a lifelong comic book fan, with a professional background in branding and licensing. I look at superhero properties not only as a fan but also as a brand manager. Here are a few problems I still see superhero companies like Marvel and DC struggling with:

 1) Superhero properties must be cross referenced and cross compatible. There isn’t one clear, solid mass consolidation of the characters across all major media- film, TV, video games, animated series and their related merchandising ventures. This goes for DC, Marvel and, to a certain degree, other comic book companies who overextend their properties. I think they’re taking the wrong approach. This is brand management failure in the making. By that I mean that there are too many versions and variants of characters and their costumes and storylines and it dilutes the core characters. At DC, they have a big problem: Why isn’t Superman’s costume and storyline from the regular comic books seamlessly tied into the 90’s Superman Animated Series, the CW’s Smallvile, DC Universe Online game and the new upcoming Superman movie? BTW, the next Superman movie has no relation with the past films, and is being produced as a relaunch/remake because Superman Returns wasn’t a big hit. Noticing how The Dark Knight made more money, Warner Bros. want the new Superman movie to be “darker.”  Unfortunately, they are all standalone, independent works with no consideration on how any one of these iterations relate to each other.

 Footnote: DC Comics editorial, Superman writer Geoff Johns and artist Gary Frank superbly consolidated elements of the Superman movies and his past comic book iterations. Frank was allowed to illustrate Superman in the likeness of the late Christopher Reeve; the crystalline Krypton- designed for director Richard Donner’s Superman  by brilliant production designer John Barry, was incorporated into comic book Kyptonian architecture. The movie’s three Kryptonian villains (General Zod, Ursa and Non) finally appeared in the comic books. While General Zod originated in the ’50s comics, Ursa and Non were created for the  movies. It was Johns’ inspired idea to suggest they include all Kryptonian costumes designed by all comic book artists from the ’40s to present time, explaining that Krypton’s fashion was as diverse as Earth’s and what Kryptonians wore depended on their guild. Kryptonian fashion illustrated by John Byrne, Curt Swan, Gene Ha and from the films were all finally intermixed successfully. With the relaunch it’s unknown if they’ll keep that Kryptonian integration.

2) Too many %^$#**&$@ iterations of one character. Marvel suffers from this with all their properties. How many Wolverine comics are out there? There’s a title called Dark Wolverine and it’s not even the regular version of the character. And Logan once a proud loner is now in a whole bunch of teams! (Previously, he joined only the X-Men, that was the charm of it!) My question is: How does the comic book relate to the ’90s X-Men animated series, or 20th Century Fox’s X-Men movies, multiple X-Men video games, and other animated series? And now that’s happened with Spider-Man (the underdog loner) and all his different costumes. And let’s not forget there are two different Marvel Universes- the mainstream Marvel Universe and the Ultimate Universe. I know the reason behind it- sales and profits. Spider-Man and Wolverine are fan favorites. Marketing execs must love these infinite variations of the popular Marvel character since they can sell more comic books and toys, but it is confusing and turns away new readers.

3) Cost prohibitive and time prohibitive story lines.  I go across comic book aisles and see special event comics and multiple tie-ins and special issues (Blackest Night, Secret Invasion, DC’s numerous Crisis events and tie ins) and it turns me away. It’s unaffordable! It seems as if the larger companies are targeting upper middle class and upper class readers because the average fan cannot afford to buy so many comics just to get a complete story.

4) DC needs to scale back the amount of comics even more per month. Until the New 52, each month DC put out 52 regular titles, plus many four- and twelve- issue miniseries, and event comics for the tie ins and TBPs. Now they relaunced the DC Universe and cut back the number of monthly comic books to just 52. But it’s still too many comics to afford at $2.99 or $3.99 for each comic book. To read the full interrelaed story, the average buyer needs to spend $150 a month, and that’s for the New 52 comics alone! What about your favorite comics from Marvel, Dark Horse, IDW, or Dynamite? But even if the prices were lower the bottom line is that the average fan doesn’t have time to read every single monthly comic book that comes out per month. It’s impossible. We have to pick and choose what we read and often it feels like we aren’t getting the full experience because no one is picking up every single tie-in. This was a problem when the comic book companies flooded the marketplace with too many titles and eventually everything imploded as a backlash from the speculator boom and the industry still hasn’t recovered from that. Back in the ’60s Marvel had a very manageable lineup with about twelve titles per month. It was easy for readers to jump aboard, experience the full Marvel Universe and not feel overwhelmed. Remember the adage, less is more!

5) Superhero costumes need to be consistent to maintain strong branding. Getting back to the New 52, one big example of this problem is the Superman outfit. In Zach Snyder’s upcoming film, the colors are way off; it looks bluish grey with red violet and no red trunks. In the New 52 comic books, the costume has the right red and blue colors, but no red trunks, just a red belt. And a collar, which seems to be a superhero prerequisite in DC’s New 52. Superman’s outfit is still not consistent from one medium to another. Unfortunately the producers of the new Superman movie, and DC Entertainment clearly didn’t want the classic costume meaning the costume differs from the one Supes wears in the New 52. The result is that already many fans aren’t happy. The same thing happened with Green Lantern. They made a choice with the film to have the costume appear organic and that was fine, it worked. But they should’ve used that costume when they rebooted the New 52 Green Lantern comic book. As a matter of fact, many fans expected they would do that, and were disappointed. DC had the perfect chance and pretext last month with the relaunches to do this but they didn’t. They need to realize that the movie medium is the strongest medium and should be the strongest point of reference.

6) Superhero Genre: We need to understand that superheroes aren’t a medium they are a genre that spans several media. This was proven back in the ’40s when Superman became a radio star and ceased to be confined to the comic book medium. What should be done is to just pick the version that is most popular, whether they be the movie version or the comic book version. In other words, all media should be cross-referenced to be compatible, with the highest priority given to the look of the costumes. This doesn’t mean that story isn’t important but comic books are more of a visual medium so the costume and visuals can’t be screwed up.

 

7) Executive-level decision mass consolidation of the characters and stories across all major mediums. This has to come from the top execs of WB and Disney sending  directives to DC Entertainment and Marvel respectively. For example, the likeness of an actor portraying the superhero or villain should be used in the comics, toys, etc. This can be expensive in terms of royalty but it just means they need to better negotiate this when coming up with the contract.

8 )Power to the (fans and consumer) people! Another thing the companies can do is have some kind of fan base council (with power and influence) that report to the big guns as to what is popular and what isn’t based on direct feedback from fans who can provide comments or answer polls. This will help bring about the highest level of consumer satisfaction.

 9) Price and online incentives: The price of a paper copy New 52 comic is the same as it is with the digital copy. The digital copy has no enhanced features. Why not? DC is missing out on a huge online opportunity: Incentives for digital comics could be online content like official character websites, commentary, videos, etc. Senior level direction is needed to map out where everything is in terms of the characters’ bios. Online charts and maps should be provided to help new readers understand what is going on, draw them in and appreciate any character’s rich history. 

Conclusion:

 There has to be one pure version of the property, and looking at this from a branding perspective, the property is still muddled. The standalone, independent business model that superhero companies are following is a bad idea. Their properties must be cross-referenced and cross compatible for all mediums, and whichever company has the guts to carry out this properly will win in the long run.

 

GEO

Visit GEO’s websites:

 http://geo-designs.deviantart.com/
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Star Trek At 45

Star Trek, the original show, turned 45 years old this September. Meanwhile the tenth anniversary of the last Trek show Enterprise is also in September. The point is these milestones came and went largely unnoticed or celebrated. So we all wonder why the lack of enthusiasm?

Really, everyone lately is yakking about the Star Wars blu-rays, Back to the Future shoes, new super hero movies, Harry Potter and even a new Avatar attraction for Disney’s Animal Kingdom, but barely a peep out of the world of Trek. I clicked over to the Star Trek website and it seems like a slow week in January. An article reminiscing about Enterprise, IDW comics, Star Trek: The Exhibition coming to St. Louis and upcoming conventions.

You’d think that with all the hoopla over the last Star Trek movie and how it re-energized the franchise and started things fresh that Trek would remain in the public eye. Guess again. Maybe it didn’t help that J.J. Abrams and his crew are taking forever to get a new film going. Then more and more fans are complaining about Abrams’ take on Trek and how it ruined the franchise, nullifying over forty years of Trek lore and made the film seem like a Star Wars wannabe flick.

Another thing that isn’t helping is CBS Studios not wanting to make another Star Trek show while greenlighting junk like Person of Interest and other cop procedurals. For the average Trek fan (I refuse to call myself and fellow fans as trekkies, that’s too demeaning) this is a cause for alarm. In this crowded medium, Trek has to struggle to stay in the public eye. It can’t just rest on its laurels. That attitude of taking fandom and demand for granted is why the later shows declined in quality and ratings putting us in this situation.

No Trek isn’t going away, who knows maybe the new film, whenever they decide to make it, will stir things up. Maybe it will take the fiftieth anniversary when we’ll get the articles and such about how Trek gave us cell phones and tablets (but no holodecks but we’re getting there with the 3D TVs). But Trek is best known for being a TV show, that is its home medium, so a new show has to come out to keep up with the other franchises. Just do a cartoon for now until the right people are found who can put out a quality show. That way Trek stays in the public’s mind. It worked for Star Wars with The Clone Wars cartoon. Here’s an idea do a cartoon about Starfleet Academy. It won’t be that offensive to anyone who hates the thought of Star Trek 90210 since it will more geared toward younger viewers, who in turn may become tomorrow’s fans that keep the dream alive. Just do something already.

Waldermann Rivera