Category Trailers

Dec 17 2012

It’s The Most Wonderful Time Of The Year…For Trailers!

pacific rim kirk

A fairly recent trend with movie studios these days during the holiday season is to build up excitement for their upcoming releases. This is being done with long-awaited trailers, in this year’s case, trailers for upcoming 2013 movies. It seems that sandwiched in between the big summer conventions with their super-exclusive trailers and clips and the Super Bowl, the best time for fans to first watch trailers is during the holiday season.

In rapid fire, studios are ramping up expectations and satisfying all those who couldn’t make it to the conventions and had to resort to watching bootleg copies filmed on someone’s phone. Forget the Super Bowl, who wants to sit through hours of sports and inane non-genre commercials just to glimpse a brief look at a summer film? It seems as if the holiday season has become the best time to whet fans’ appetites. During summer conventions, the films are far from finished and all that is available are teasers, but by the time the holidays are around, special effects shots are done and if there is something that may not set the world on fire based on reactions, there is still time to tweak the film or the marketing. Sure it’s nothing but Advertising 101 but it works.

To date, this season has seen newly minted trailers for summer 2013 movies like After Earth, Man Of Steel, Pacific Rim, and Star Trek Into Darkness. One genre film that is coming out instead in the spring is the Tom Cruise vehicle Oblivion and that is one of the most interesting trailers. Evoking a ruined Earth motif and a lonely observer ala WALL-E, the images of nature reclaiming man-made structures are very arresting.

man of steelThe Man Of Steel trailer was a mixed bag, however. Like the teaser released in the summer, it comes off as very pretentious like a Terrence Malick movie but midway through it, the tempo picked up with exciting action shots of Superman. Still many are feeling skeptical being that its directed by Zack Snyder, who has a hit or miss track record. Ditto with After Earth, which stars Will Smith and is directed by M. Night Shyamalan. The director has hit a rough patch with his recent films and is in dire need of a comeback. Will After Earth do it for him? Or will it be The Happening of 2013?

Of course all this oohing and ahhing over trailers doesn’t mean the film will be great. Many of us are still smarting over being let down after all the excitement from seeing the Prometheus trailer that came out last year. At the same time, the trailer released last year around this time for The Avengers was just an average trailer. It wasn’t until spring that the definitive exciting trailer came out that set off a storm of anticipation for The Avengers.

So which trailers are the favorites? That is hard to say, but the spots for Pacific Rim and Star Trek Into Darkness caught my attention. Pacific Rim had those cool giant robots and the entire thing seemed like a mashup of Cloverfield meeting the Transformers. But being that Michael Bay isn’t directing Pacific Rim adds many points to it. It turned out that the recent trailer for Star Trek Into Darkness wasn’t the teaser but the announcement for the teaser which came out today. The trailer was chock full of cool f/x shots, explosions and screaming, the kind of thing Star Trek is famous for, well not really. While Star Trek Into Darkness seems more like an action movie than one about exploration and not about the original spirit of Star Trek, the trailer does make it look exciting.

Now if only the movie studios would only give us a peek at The Wolverine, Kick-Ass 2 and Elysium.

Waldermann Rivera

Jul 26 2012

The Man Of Steel Teaser Is Just Underwhelming

I tried to keep an open mind with what was revealed about the upcoming Superman reboot Man Of Steel. Some of it was good, Amy Adams is a good choice for Lois Lane, Henry Cavill should be okay as Superman. Some of the other news wasn’t, namely the choice of director, Zack Snyder. The guy has a hit and miss record as a director. The last couple of films he’s done were downright awful. And no John Williams score!

Anyway, Warner Bros. released the teaser trailer for Man Of Steel last week and it just plain sucks. Talk about underwhelming!

What were they trying to convey here? A bunch of clips that looked like outtakes from Deadliest Catch (would’ve worked great if this was Aquaman: The Movie), and pretentious looking scenes that looked more like commercials for products. Why not show that Comic-Con footage that actually showed some action and money shots?

Supposedly, Warner Bros. and producer Christopher Nolan wanted to get away from the failure of Superman Returns but they go ahead remind viewers of the same motifs that the teaser trailer for Superman Returns was trying to convey! The idea of Superman as a Christ-like savior with long, reflective and pensive shots of Superman (in Man Of Steel’s case, a long shot of Superman flying up into the sky). This time those type of shots were used on Clark Kent instead and we then get two kinds of cliche narrations about having power and being a savior. And you know what? Superman Returns did this better! At lleast that trailer was inspiring.

If they wanted to make people-not just the zealous fans at some convention but the general audience-take notice of this film and forget the previous Superman movie, they needed to show what was shown at Comic-Con. They need to create an excited buzz, not confusion or worse indifference. During its showing in The Dark Knight Rises that I attended there wasn’t any reaction to this film and many have reported the same thing from other showings. Also some audience members had no idea what the trailer was for until that last shot of Superman.

Of course, it’s too early to say Man Of Steel is doomed. This could turn out to be a good film (and maybe enough fan outcry can force them to use at least part of Williams’ score; check out the trailer below that placed Williams’ “Planet Krypton” theme-it works better) but they are off to a dismal start. Their next trailer has to be more interesting and buzz worthy.

Waldermann Rivera

Feb 19 2012

Abraham Lincoln: Vampire Hunter Has One Whacky Trailer!

Hoo boy, I’ve seen some outrageous trailers and heard of outlandish premises but Abraham Lincoln: Vampire Hunter sets the bar for the bizarre. Based on the mashup novel by Seth Grahame-Smith, it’s produced by Tim Burton and directed by Timur Bekmambetov (director of the kinetic Wanted, a pretty decent adaptation of the comic book mini-series). I’ll be frank and admit I haven’t read the book so I don’t know if it’s a comedy, I hear it isn’t. But this trailer had me peeing in my pants! This was one big WTF!

For anyone who hasn’t seen it yet (just click on the link and have a look) it shows actor Benjamin Walker made up as our 16th president doing his usual statesman-like schtick of standing tall and giving speeches. Intermixed are the typical Civil War scenes. But also tossed into the mix are these dark Gothic scenes and slow-motion action shots of vampires and Lincoln doing Matrix-like acrobatics as the Johnny Cash classic “When The Man Comes Around ” plays on the soundtrack. My favorite shots are of President Lincoln swinging that mighty axe and laying waste to the creatures of the night.

Take that Buffy!

When I first heard of the film and book, I didn’t think much. Actually both sounded kind of stupid, with the film sounding like that awful thankfully forgotten flick Young Einstein. But after seeing this trailer, it’s now a must-see summer film. It may wind up being a stinker, but it’s not likely to be forgotten! (Now if only we can sic Old Abe on those Twilight losers. :D)

Waldermann Rivera

Jan 2 2012

Top 12 Most Anticipated Films Of 2012

2012 promises to be an exceptional year when it comes to sci-fi, fantasy and horror film releases. These are the top twelve picks (being that it’s 2012 “gulp!”) plus some promising runner-ups. Let’s hope these films live up to the hype.

12. Rise of the Guardians

This animated holiday offering by DreamWorkshas a fun premise; mythical characters like Santa Claus, the Easter Bunny, Jack Frost join forces to save the world from the evil Boogeyman. Release Date: November 21.

11. Wrath of the Titans

A sequel to the surprisingly good Clash of the Titans remake. Just based on the trailer, expect more heroics, monsters, angry gods, and giant cyclops, oh my! Release Date: March 30.

10. The Hobbit: An Unexpected Journey

It’s astonishing but the placid trailer didn’t really capture the public’s eye except hardcore Tolkien fans. Lots of talking heads and makeup. But being this is Peter Jackson’s follow up to his epic Lord of the Rings trilogy, it’s sure to stand up to his previous Middle Earth saga. Release Date: December 14.

9. Chronicle

Another one of the found-footage films; this is about a trio of young men who acquire super powers. The fun they have soon gives way to dread as one of the friends lets the power get to his head. Release Date: February 3.

8. World War Z

This adaptation of Max Brooks’ zombie epic would’ve scored higher on the anticipation scale but the word that it will be a PG-13 film and changes from the novel brought about some caution. (The book is told from the point of view of many people across the world. This film seems to be more linear with Brad Pitt in the lead role.) Release Date: December 21.

7. The Cabin in the Woods

This Joss Whedon-produced film was finished a while ago but sat on the shelf until this year. Promising to turn on its ear the cliché of a remote cabin found by a some young people, the buzz surrounding this film has begun to percolate due to Whedon’s genre clout (i.e. Buffy The Vampire Slayer and Firefly). Release Date: April 13.

6. John Carter

The trailers keep looking better and better, capturing the fantastic swashbuckling feel of Edgar Rice Burroughs’ A Princess of Mars. Directed by Andrew Stanton (who won Oscars for Pixar’s masterpieces WALL-E and Finding Nemo) the film about a Civil War vet’s adventures on the planet Mars could continue the trend of notable animators making successful transitions into live-action filmmakers (see Brad Bird with his Mission Impossible: Ghost Protocol). Release Date: March 9.

5. The Amazing Spider-Man

It’s pretty obvious that Sony is cranking this too-soon reboot to hold on to the lucrative franchise but it looks very promising. Andrew Garfield has an eerie resemblance to Peter Parker, Spider-Man’s mechanical web shooters, the evident back to basics approach and Marc Webb’s distinct visual style makes this film one to keep an eye on. It could be this year’s version of X-Men: First Class. Release Date: July 3.

4. Gravity

Alonso Cuaron who directed the best sci-fi movie of the last decade (Children of Men) as well as Harry Potter and the Prisoner of Azkaban helms this film about two astronauts (George Clooney and Sandra Bullock) trapped onboard a damaged space station and their efforts to return to Earth. Release Date: November 21.

3. The Dark Knight Rises

Christopher Nolan concludes his acclaimed Batman trilogy with the Caped Crusader’s greatest struggle in a Gotham that has shunned him. Meanwhile Batman’s absence leads to the rise of one of his deadliest villains, Bane and sexiest, Catwoman. Given the runaway success of The Dark Knight, this film is certain to be a monster hit. BTW, Robin (supposedly played by Joseph Gordon-Levitt) is rumored to make his debut in the film. Release Date: July 20.

2. The Avengers

Any fan boy’s (or girl’s) dream come true. Captain America, Iron Man, Thor and the Hulk team up and portrayed by the actors originating the roles (except for the Hulk). Add in other characters like Hawkeye, Black Widow, and Nick Fury and that’s a recipe for a blockbuster. While not as dark and serious like The Dark Knight Rises (just wish Marvel Studios would stop with the too-loud rock music in their trailers!), this Joss Whedon super hero mash up could be the big one for the summer. Release Date: May 4.

And the most anticipated film to be released in 2012 is (insert drumroll sound effect)….

1. Prometheus

Ridley Scott returns to science fiction in a big way with this prequel to Alien. Actually while it takes place in the same universe the ugly xenomorphs are nowhere to be found in this film. Not much is known about the plot outside of hints that it deals with astronauts trying to learn humanity’s roots and encountering the alien space jockey’s race (that creature was seen as fossilized remains in the original Alien). Once the official trailer was released, the film’s buzz level reached fever pitch. Release Date: June 8.

Others To Look Out For:

Looper (a time- travel actioner with Bruce Willis and Joseph Gordon-Levitt); Men In Black III (Will Smith and Tommy Lee Jones return as Earth’s best illegal alien hunters with a time-traveling twist); The Hunger Games (based on Suzanne Collins’ novel about young people surviving deadly combat games in a brutal post-U.S.); Cloud Atlas (The Wachowski Brothers return with this centuries-spanning story with an all-star cast; significant segments of the film take place in the future); Battleship (big, splashy alien invasion tale with plenty of action, effects and military hardware, thankfully Michael Bay isn’t directing this one); Iron Sky (a zany premise involving Nazis escaping to the moon’s dark side and returning to Earth a few years from now); Ghost Rider: Spirit of Vengeance (hey if the trailer has the balls to show Ghost Rider peeing fire, then the film deserves to be checked out!), Abraham Lincoln: Vampire Hunter (adapted from the best-selling novel); Brave (Pixar’s newest film about a heroic Scottish girl in ancient times);  Skyfall (the next James Bond film is directed by Sam Mendes and Daniel Craig returns as the grittiest Bond); and The Divide (Michael Biehn stars in this claustrophobic apocalyptic thriller).

Remember all release dates are subject to change and add in a few other films (notably Paranormal Activity director Oren Peli’s delayed Area 51 that could debut anytime) that were left off or without official 2012 release dates but may impact geekdom in a huge way.

José Soto

UPDATE: Both World War Z and Gravity have been pushed to 2013. With Gravity’s case, this was due to some reported mixed reactions to a test screening.

Dec 19 2011

‘Tis The Week For Trailers!

As this year winds to a close and the anticipation rises for next year’s film offerings one thing to whet our collective appetites are the trailers. This week it seems as if Hollywood as decided to send some gifts to us fans by releasing trailers for some of the most anticipated flicks for 2012.

Moviegoers who watch The Adventures of Tintin on Wednesday will be able to see a trailer for Peter Jackson’s The Hobbit: An Unexpected Journey, which will be enough to fill the seats the same way those Star Wars: Episode I trailers filled then emptied movie houses once those trailers ended. In the same fantasy genre, there is another new trailer for Wrath Of The Titans the followup to Clash Of The Titans.

Released this week exclusively on iTunes and certain to be embedded soon is the official trailer for The Dark Knight Rises, and it looks just as badassery as the previous Batman film.

In addition to a new German trailer for The Avengers, a trailer was released today for another trailer due in three days: Ridley Scott’s supposed Alien prequel Prometheus. (Technically it isn’t a prequel since Ridley Scott just confirmed the Xenomorphs don’t appear in this film but it supposedly takes place in the same universe.) It sounds absurd, a trailer for a trailer, but after such a long wait and with so little to go on, it’s a terrific appetizer for the main course! And it’s really great hearing that eerie Alien music last heard waaaay back in 1979 during previews for the first Alien.

Waldermann Rivera

UPDATE: Well, here it is, the official trailer for Prometheus, and it’s pretty obvious that it’s a prequel to Alien. Frankly, the countdown teasers for this has been worth the wait!