The toughest thing about being king of the mountain is staying there to paraphrase an old saying. Marvel Studios head Kevin Feige is certainly experiencing this now given the stumbles and headaches with Phase Four of the Marvel Cinematic Universe (MCU). The film universe devoted to the Marvel Comics heroes absolutely ruled the box office in the past decade with their interconnected films. Many memorable characters became part of our popular culture in a way not seen since the original Star Wars films. The MCU reached its zenith in 2019 with the release of Avengers: Endgame, as that film concluded the Infinity Saga. But since then, there are cracks in the once-invincible armor of the MCU as their recent entries in film and television streaming have had a mixed reaction from fans and critics.
The films and TV shows are successful as seen with most recently with Thor: Love and Thunder and Ms. Marvel. However, in the past an MCU entry would both be well received by fans, critics and profitable. But as seen with the most recent entries that is no longer the case. Thor: Love and Thunder was not as well received, but it is a genuine box office hit, while, Ms. Marvel received excellent reviews, but was the least viewed MCU TV show. This is nothing new with Phase Four of the MCU, which began when Black Widow was released in theaters and streamed at the same time on Disney+ in May 2021. Due to the pandemic and the availability of the film on home media, Black Widow did not make as much money as many of the previous MCU films and had a middling reception by critics and fans. As the pandemic eased and subsequent films were released exclusively in theaters, they performed better with Spider-Man: No Way Home becoming the biggest hit of Phase Four and acclaimed by fans and critics, alike. But most of the other film entries have proven to be controversial or derided by all.
Doctor Strange in the Multiverse of Madness is an excellent example as it was equally revered and derided, Some enjoyed the more viceral horror elements of the film, but others complained about the film’s content, the way certain characters were treated and so on. Others wanted to see more bizarre explorations of other dimensions and alternate takes of the MCU aside from the Illuminati. Basically, these critics felt the so-called Mulitverse of Madness did not live up to its name.
That leads to another gripe with the recent MCU fare. Before a film or TV show comes out, the speculation about who will appear in them goes overboard which will disappointment fans. This was evident with WandaVision when one of the TV show’s star promised an important character would appear in the last episode, leading to wild rumors that the X-Men would finally debut in the MCU, but this did not happen. Then there were all the supposed cameos for the second Doctor Strange film that never materialized. What is more infuriating are the reports that many characters were supposed to appear in these films and TV shows, but for one reason or another these appearances did not happen.
Here are some examples: Doctor Strange was supposed to appear in a cameo in WandaVision, Deadpool was supposed to pop up in a post-credits zinger in Doctor Strange in the Multiverse of Madness, director Sam Raimi was supposed to reunite with Tobey Maguire as the universe of Spider-Man was supposed to be visited in Doctor Strange in the Multiverse of Madness, Beta Ray Bill would finally debut in Thor: Love and Thunder, Werewolf by Night was supposed to appear in Moon Knight, and so on. Now, the speculation continues as Doctor Doom will supposedly make his MCU debut in Black Panther: Wakanda Forever and that Ben Grimm and Matt Murdock will turn up in She-Hulk: Attorney at Law. This speculation is a great way to generate interest but it is bound to disappoint many, no matter what. Of course, there have been notable and important cameos in the Phase Four films and TV shows, such as the characters from the Netflix Marvel TV shows turning up in Hawkeye and Spider-Man: No Way Home, Captain Marvel appearing in a post-credits scene of Ms. Marvel, and of course the appearances of several Marvel heroes like Reed Richards and Professor X in Doctor Strange in the Multiverse of Madness.Continue reading