Is Star Wars Losing Its Luster?

 

The title of this post sounds click baity, but it brings up a nagging thought among many fans over the beloved sci-fi franchise. There are many indications that Star Wars is losing its luster with the general public. No need to worry, Star Wars is not going anywhere, but the property just doesn’t seem to be capturing our excitement these days. Instead that is going to Disney’s other blockbuster IP, the Marvel Cinematic Universe. Star Wars is still a behemoth that brings in tons of dollars to Disney, but the evidence is becoming more clear. Let’s look at some facts:

  • The property has been swept up in the toxic culture wars that is strangling our society. It started with the release of the controversial Star Wars: The Last Jedi, which has enraged many conservatives fans who accused it of being too politically correct.
  • The mixed to negative reaction to The Last Jedi, not just from haters but many die-hard Star Wars fans helped lead to the failure of Solo: A Star Wars Story. That in turn led to the cancellation of planned Star Wars films.
  • Disney head Bob Iger admitted that too many Star Wars films were being released too quickly and cited this as a reason for Lucasfilm to cut back on Star Wars films.
  • Even though there is another Star Wars film coming out later this year, the enthusiasm for it is not as high as it was for previous Star Wars films.
  • Merchandising sales are down, with many retailers severely discounting Star Wars toys, especially those related to the Disney-era films.
  • The recent opening of Star Wars: Galaxy’s Edge at Disneyland has not brought in the massive crowds that Disney anticipated.

So, what is happening and why? The answers are not quite simple and it really depends on context. Yes, Star Wars is a victim of the stupid culture wars going on but that has affected other properties and franchises as well. Yes, there are too many sites and videos from haters infesting the web, but they also target Star Trek and even Marvel. Then the fact that these places champion underdog properties indicates that many of them just want to kick at the top dog of the moment. What didn’t help Star Wars is how Rey was written to be a Mary Sue and how the deconstruction of Star Wars in The Last Jedi alienated many die-hard fans who hated what writer/director Rian Johnson did with the characters.

There are many reasons why Solo didn’t perform well. A big part of it was due to the backlash of The Last Jedi, which is unfortunate because Solo was actually a fun film that evoked the traditional adventurous Star Wars films.

The scaling back of Star Wars films is a natural reaction to the mixed reception of recent films. However, more films are still being planned and the Disney streaming service, Disney+, will premiere this year The Mandalorian, the first live-action Star Wars film and it is highly anticipated. Plus, the same service will include a new season of the beloved animated series, Star Wars: The Clone Wars, which has many fans excited. So, for now, Star Wars’ future lies with television to keep us satiated until the next standalone or saga film.

All this hand wringing over the property could wind up being silly if the next film, Star Wars: The Rise of Skywalker, recaptures the magic and leads to new films coming out sooner. Given how Star Wars: The Last Jedi turned out, it is nearly certain that The Rise of Skywalker will play it safe and give fans what they want. In the long run, it could wind up hurting the franchise in the same manner that some were ultimately turned off by Star Wars: The Force Awakens because it was too derivatives of A New Hope. But a short-term win is called for.

Let’s face it, Disney went overboard with the marketing and merchandising of the property At first, it worked wonders for the company when they acquired the IP in 2012. The build up to The Force Awakens was immense and was a genuine phenomenon. Unfortunately, this led to Disney slapping the Star Wars label on practically everything. If we thought creator George Lucas was bad with the merchandising when he owned the property, Disney took the marketing to the nth degree. it is only natural that there would be a backlash and this led to lowered sales.

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The Identity Behind Star Wars: Rise Of The Skywalker

 

With the release of the first teaser trailer for the latest Star Wars film, Star Wars Episode IX: The Rise of Skywalker, one thing about the title is raising many questions. Chiefly, whom is the title referring to? Luke Skywalker, Anakin Skywalker, Leia Organa? Or is Rey herself a Skywalker?

Consider this, technically there are only two Skywalkers left and their last names aren’t even Skywalker. That is Leia and her son Ben Solo/Kylo Ren. So are either one of them the person in the Star Wars title? Thinking about it, not likely. Due to Carrie Fisher’s untimely death a couple of years ago before this film began filming, her screen presence will be limited. As for Kylo, unless he pulls Vader-in-Return-of-the-Jedi act and renounces the Dark Side of the Force, he isn’t the Skywalker either. Besides he is a Solo.

A popular and logical theory going around is that it’s Rey. She has no family and her past is mysterious, even to her. The only problem is that according to the previous Star Wars saga film, she came from a family of nobodies. This revelation disappointed fans who were hoping that the mystery alluded to in Star Wars: The Force Awakens would lead to her being a long-lost Skywalker. But given how divisive Star Wars: The Last Jedi was, and based on the nostalgic tone of Rise of the Skywalker trailer, it looks like the new film will retcon The Last Jedi to the relief of many. So we may learn that Rey is part of the Skywalker family, but who’s child is she? Luke and Leia with their affinity to the Force didn’t acknowledge her as a relative. But who knows with the new film?

Could it be Luke Skywalker coming back from the dead as an advanced Force ghost? He is very powerful in using the Force and would have the ability to do so as Yoda and Obi-Wan hinted in the past. Or is this person some other lost child (and no this does not mean that slave kid at the end of The Last Jedi) that we haven’t met yet? Doubtful. What if it’s Anakin coming back as a Force ghost to right the wrongs committed by Ren and the First Order? That could happen, but there hasn’t been any reports of Hayden Christiansen on the set of the film.

Star Wars Episode IX: The Rise of Skywalker could be referring a cause, a movement instead of a person.

Star Wars: The Last Jedi made a big deal over how the Jedi were extinct and even Luke Skywalker wanted the order to wither away because of his failure over Kylo Ren’s rise. But as we know, at the end, Luke had a change of heart and proclaimed that he was not the last Jedi and it was up to Rey to carry the torch. She was shown to have taken the Jedi texts with her so she could learn from them, but she never passed the trials to become a Jedi.

It’s possible that like the Sith, the Jedi are indeed gone, never to return. But in a new and better order will take its place and it will be called Skywalker. Think of it as Buddhism or Christianity. The religions are based on the philosophies of two influential people, Buddha and Jesus Christ. It’s possible that an order called Skywalker will be more about keeping balance in the Force and will spread by the end of the film. Followers of the movement will be inspired by Luke and Rey’s actions as they carry out a crusade to wipe out the First Order and bring peace and justice throughout the galaxy.

This is just a thought, a mere speculation, but keep it in mind when going to see Star Wars: The Rise of Skywalker later this year and by watching the teaser trailer below.