Tag Archives: Superman

Jul 16 2012

Reactions To Some Comic-Con News

None of us here went to the San Diego Comic-Con, but we learned about the announcements made there and even saw some bootleg footage from the presentations (we won’t bother to post the links to them, they’ll probably be disabled before long). This piece is basically our reactions to what was revealed about certain films and shows for the coming months and 2013.

Elysium

Director Neill Blomkamp previewed footage from his next sci-fi epic which stars Matt Damon. It showed Earth as a futuristic, debris-filled wasteland and what was surprising was that Blomkamp didn’t need to do any special effects since he filmed these scenes in the slums of Mexico City. To some of us it felt like Blomkamp’s previous District 9 (but with a more naturalistic feel since there weren’t any shaky cam shots) and that’s a good thing. The viral campaigns touting the futuristic utopian city of Elysium were well done and whetted our appetites.

Fringe, The Final Season

The Fringe team appeared for the final time at Comic-Con and actor John Noble teased about the possibility of a Fringe movie. While enticing and unlikely if it happens let’s hope it doesn’t wind up like The X-Files films. They premiered a special trailer for the final season of Fringe which takes place primarily in the future. In that time period our heroes are trying to overthrow the enigmatic Observers who’ve taken over the world. Plus, it seems as if William Bell (Leonard Nimoy) will appear again. Sweet!

Iron Man 3

A mixed bag here, we were pleasantly surprised to learn that the Mandarin (played by Ben Kingsley) will be the villain in Iron Man 3 instead of another armored villain. However, we were less than enthused with the look of Iron Man’s new armor which is mostly gold with red highlights. It’s not known if this is to be his main armor but why not just stick with the suit he wore in The Avengers?

The Man Of Steel

Sadly what was learned about Zack Snyder’s reboot of Superman wasn’t very inspiring. The footage shown had Snyder’s typical empty but flashy filmmaking style. If you’ve seen Watchmen and Sucker Punch then you can imagine how The Man Of Steel footage appeared. At the same time the scenes from The Man Of Steel looked like they were desperately trying to emulate Christopher Nolan’s look for the Batman films. It just didn’t look right and in light of the recent X-Men and Spider-Man reimaginings it screamed “Me too!” The worst news came when Snyder revealed that John Williams’ iconic Superman score will not be used. That is a huge mistake since that score has become so ingrained with Superman it’s almost as bad as radically changing his costume. We feel that if they could get away with getting rid of the cape and S shield Snyder and Nolan would’ve done so just to be different. Let’s hope DC has better luck with their Lobo movie.

Miscellaneous Marvel Movies

The official titles for Marvel Studios’ next sequels were revealed. Captain America: The Winter Soldier, who has one of our staff members very excited since it seems to indicate the movie will cover one of his favorite Captain America storylines. The other title is Thor: The Dark World, and little else was revealed about the thunder god’s further escapades. But the most interesting announcement was that a film based on the Guardians Of The Galaxy is coming in 2014. Based on the artwork released, this team will not be the classic version featuring Vance Astro but rather one that has Starlord, Gamora and Rocket Raccoon (!). It’s a big risk since the team isn’t as well known or popular as the Avengers and the movie will probably be a big budget epic. The last space-based superhero film Green Lantern proved to be a dud (many blamed the aliens-filled space scenes which lacked a human touch, frankly those were the highlights for the dull, Earth-bound film), let’s hope Guardians Of The Galaxy doesn’t suffer the same fate.

Oz, The Great And Powerful

It seems as if Sam Raimi has moved beyond the Spider-Man movies with this astonishing prequel to the classic Wizard Of Oz. The transition from a small black and white screen to a gorgeous, colorful, widescreen Oz is stunning and rivals Tim Burton’s work. In addition to Oz (portrayed by James Franco who is a great casting choice), other characters appear like Glinda, and the flying monkeys. Oz, The Great And Powerful could be a new fantasy classic.

Pacific Rim

Guillermo Del Toro supposedly blew the audience away with footage from next year’s Pacific Rim. Actually it’s the only film that can compete with Godzilla due to its epic scope and level of destruction. In the film, giant monsters have overrun the Earth and humanity’s last hope lies with human operators of gigantic robots that can go head to head with the monsters. Bottom line: Pacific Rim sounds terrific just based on the talent behind it and can be described as a love letter to kaiju movies and fans of that Japanese genre.

The Walking Dead Season Three

Our resident fan of The Walking Dead is very psyched up for the upcoming third season of the show. We saw the prison our heroes occupy, the evil Governor and badass zombie killer MIchonne, who looks like her comic book counterpart. What was shown looks exciting, suspenseful and harrowing (especially with the scenes featuring the sadistic Governor). Honestly, October can’t come here soon enough.

Star Trek Sequel and Proof Of Concept

There isn’t anything to report about the still untitled Star Trek sequel by J.J. Abrams because the filmmakers decided not to present anything at the Comic-Con. This is just baffling.  Maybe they’re saving the big guns for a Trek convention. Regardless, in a crowded marketplace where films are vying for business and word-of-mouth the people behind Star Trek should’ve had at least a bone to throw to the fans. The film comes out next May and attendees got more info about films set to debut further ahead in time. We hope this isn’t a bad harbinger for the movie. Being that the last film left Star Trek fans divided over its quality, Abrams and company need to hit this one out of the ballpark and they can start by wowing fans now.

There were proof-of-concept footage shown of Ant-Man, Godzilla and Thomas Jane returning as The Punisher at the convention. While they’re cool (esp. seeing Punisher in R-rated action), until there is an actual project being produced they won’t amount to much unless something concrete comes out of showing the footage. However they seem more promising than some of the actual films being promoted.

Dec 30 2011

Best Of 2011

Short and sweet here’s our rankings of the best (and worst) in sci-fi, fantasy, comics, etc. in film, TV, etc.

Best Sci-Fi TV Show

Fringe, with all the mind-bending twists, parallel universe visits, inter-dimensional funkiness, and John Noble’s brilliant portrayal of half-mad scientist Walter Bishop, this show has outdone The X-Files It’s a shame its ratings are plummeting making a fifth season not guaranteed. Please Fox, if you intend on canceling it, give the creators time to wrap up the show.

Best Horror TV Show

The Walking Dead, just the premiere episode in its second season made it scarier and more terrifying than anything shown in theaters. With many contenders for the title like Supernatural, True Blood and American Horror Story, The Walking Dead ate out the competition.

Best Fantasy Show

Finding Bigfoot–just kidding! Actually it’s a tie between True Blood and Game of Thrones. Sure the latter has many horror elements like vampires and witches, but the entire Sookie and the Faerie angle took the show into the fantasy realm.

Best Documentary/Reality Show

Prophets of Science Fiction, airing on the Science Channel offers viewers involving examinations of the lives of sci-fi literary greats and how their works influenced culture.

Best Cancelled TV Show

Stargate Universe, it’s too bad Syfy got impatient with this program thatdecided to jettison all the cowboy antics of previous Stargate shows and concentrate on the wonder of space travel. One truly got the impression that the people onboard the ancient starship Destiny were out exploring the unknown. Too bad viewers never got a proper series conclusion, which is nothing new with genre shows even on networks supposedly dedicated to them. But that’s another rant.

 

Best TV Character

Walter Bishop (John Noble) in Fringe. His mad scientist antics are very funny while also full of pathos. As stated online everywhere it’s a crime Noble hasn’t been nominated for an Emmy.
 

Most Missed TV Character

Castiel from Supernatural, our favorite deadpan angel sadly bit the dust shortly after the seventh season premiere. His death has overshadowed the rest of the season, even the supposed death of the Winchester Boys’ surrogate father Bobby.

Most Improved TV Character

The Eleventh Doctor as portrayed by Matt Smith in Doctor Who. After a shaky first season, Smith has grown comfortable with the role and showrunner Stephen Moffat has let the wild complexity of time travel define this show.

Best Series Finale

V, technically it was only a season finale but the show was cancelled. Nevertheless, people who still tuned in watched in glee as hated characters,especially annoying teenage son Tyler Evans (who incidently gets the title for Worst TV Character), get killed and the aliens apparently conquered the Earth with some kind of cosmic enrapturing that left most of the populace in a trance-like state of alien worship. Cool, the bad guys won!

Worst Series Finale

Smallville gave fans who waited ten years for Tom Welling a.k.a. Clark Kent the moment to finally put on the Superman suit and the show did not deliver it right. Sure Welling ripped open his shirt at the very end to reveal his S Shield and there were a couple of bad far away CG shots of Superman but that figure could’ve been anyone!

Best Sc-Fi Film

Rise Of The Planet Of The Apes, a genunine surprise given how disappointing Tim Burton’s 2001 remake was. This emotional film reinvigorated the franchise and took it in a new direction in a way that was better done than most ofther reboot attempts, including J.J. Abrams’ Star Trek. Also the year’s best film line was heard in this movie: “NO!”

Best Horror Film

Insidious, made by the creators of Saw and Paranormal Activity used many ingredients for a memorable horror movie: creepy kids, demons, haunted houses, ooh time to sleep with the lights on.

Best Fantasy Movie

Harry Potter and the Deathly Hallows, Part II brings the film saga to a spectacular finish. Now the question remains will Potter mania stand the test of time? We think so.

Best Animated Film

TIE: Kung Fu Panda 2 and The Adventures of Tintin, Steven Spielberg gives us another rousing adventure film in the vein of Indiana Jones but using beautiful animation but Kung Fu Panda 2 had more heart in its story of Po the panda trying to discover his roots and inner self.

Best Super Hero Film

Captain America: The First Avenger, everything could’ve gone wrong but instead was a nearly perfect rendition and ode to one of Marvel’s earliest heroes.

Best Super Hero On Film

Captain America from Captain America: The First Avenger, see above and add in Chris Evans’ heartfelt portrayal of an average man who only wants to do good and became someone greater.

Biggest Disappointment

Green Lantern could’ve been so great but it wasn’t. In a summer with a patriotic hero, a larger than life thunder god and retro mutants this film presented a tepid origin story with forgettable villains and the 3D stunk. Unbelievably a sequel is still being planned.

Best Guilty Pleasure/Action Film

Battle: Los Angeles, the basic message of this alien invasion story told from the point of view of grunt marines is KILL, KILL, KILL! But there were many tense moments with great and gritty action sequences. Many claimed it was a mashup of Black Hawk Down and Transformers and they were right.

Best Use Of 3D In A Film

Transformers: Dark of the Moon may be dumb, noisy and be stricly for watching stuff blow up, but the 3D was nearly perfect and added depth to the film.

Best Trailer For An Upcoming Film

Prometheus, seriously we just don’t get tired of seeing this preview about Ridley Scott’s return to the Alien universe.

Best Comic Book Event

DC’s The New 52, was the game changer for the comic book world. It updated all the DC characters with a comprehensive reboot and the company’s aggressive push into digital online comics could pave the way to comics’ salvation.

Best Comic Book

Justice League, Jim Lee’s vivid art and the restructuring of the team’s personalities and relationships made this a can’t-miss comic.

Best Super Hero In Comic Books

TIE: Superman and Spider-Man, both flagship characters had their ups (Superman updated again but this time the changes largely work and readers are given two distinct versions of the character in his two books) and downs (Spider-Man is still suffering the damage of Marvel boss Joe Quesada’s boneheaded decision to have Spidey make a deal with the devil and erasing his marriage, still the Spider-Island story arc was whacky fun) yet continue to shine no matter their trappings. Honorable mentions go to Batman, The Flash and Captain America.

Oct 11 2011

Superhero Brand Management 101: One Pure Version Needed

 

Despite the success of the New 52 comic books from DC Entertainment’s DC Comics division, I’m still not seeing an ability by TPTB to consolidate their superhero properties into one source material. I’m a lifelong comic book fan, with a professional background in branding and licensing. I look at superhero properties not only as a fan but also as a brand manager. Here are a few problems I still see superhero companies like Marvel and DC struggling with:

 1) Superhero properties must be cross referenced and cross compatible. There isn’t one clear, solid mass consolidation of the characters across all major media- film, TV, video games, animated series and their related merchandising ventures. This goes for DC, Marvel and, to a certain degree, other comic book companies who overextend their properties. I think they’re taking the wrong approach. This is brand management failure in the making. By that I mean that there are too many versions and variants of characters and their costumes and storylines and it dilutes the core characters. At DC, they have a big problem: Why isn’t Superman’s costume and storyline from the regular comic books seamlessly tied into the 90’s Superman Animated Series, the CW’s Smallvile, DC Universe Online game and the new upcoming Superman movie? BTW, the next Superman movie has no relation with the past films, and is being produced as a relaunch/remake because Superman Returns wasn’t a big hit. Noticing how The Dark Knight made more money, Warner Bros. want the new Superman movie to be “darker.”  Unfortunately, they are all standalone, independent works with no consideration on how any one of these iterations relate to each other.

 Footnote: DC Comics editorial, Superman writer Geoff Johns and artist Gary Frank superbly consolidated elements of the Superman movies and his past comic book iterations. Frank was allowed to illustrate Superman in the likeness of the late Christopher Reeve; the crystalline Krypton- designed for director Richard Donner’s Superman  by brilliant production designer John Barry, was incorporated into comic book Kyptonian architecture. The movie’s three Kryptonian villains (General Zod, Ursa and Non) finally appeared in the comic books. While General Zod originated in the ’50s comics, Ursa and Non were created for the  movies. It was Johns’ inspired idea to suggest they include all Kryptonian costumes designed by all comic book artists from the ’40s to present time, explaining that Krypton’s fashion was as diverse as Earth’s and what Kryptonians wore depended on their guild. Kryptonian fashion illustrated by John Byrne, Curt Swan, Gene Ha and from the films were all finally intermixed successfully. With the relaunch it’s unknown if they’ll keep that Kryptonian integration.

2) Too many %^$#**&$@ iterations of one character. Marvel suffers from this with all their properties. How many Wolverine comics are out there? There’s a title called Dark Wolverine and it’s not even the regular version of the character. And Logan once a proud loner is now in a whole bunch of teams! (Previously, he joined only the X-Men, that was the charm of it!) My question is: How does the comic book relate to the ’90s X-Men animated series, or 20th Century Fox’s X-Men movies, multiple X-Men video games, and other animated series? And now that’s happened with Spider-Man (the underdog loner) and all his different costumes. And let’s not forget there are two different Marvel Universes- the mainstream Marvel Universe and the Ultimate Universe. I know the reason behind it- sales and profits. Spider-Man and Wolverine are fan favorites. Marketing execs must love these infinite variations of the popular Marvel character since they can sell more comic books and toys, but it is confusing and turns away new readers.

3) Cost prohibitive and time prohibitive story lines.  I go across comic book aisles and see special event comics and multiple tie-ins and special issues (Blackest Night, Secret Invasion, DC’s numerous Crisis events and tie ins) and it turns me away. It’s unaffordable! It seems as if the larger companies are targeting upper middle class and upper class readers because the average fan cannot afford to buy so many comics just to get a complete story.

4) DC needs to scale back the amount of comics even more per month. Until the New 52, each month DC put out 52 regular titles, plus many four- and twelve- issue miniseries, and event comics for the tie ins and TBPs. Now they relaunced the DC Universe and cut back the number of monthly comic books to just 52. But it’s still too many comics to afford at $2.99 or $3.99 for each comic book. To read the full interrelaed story, the average buyer needs to spend $150 a month, and that’s for the New 52 comics alone! What about your favorite comics from Marvel, Dark Horse, IDW, or Dynamite? But even if the prices were lower the bottom line is that the average fan doesn’t have time to read every single monthly comic book that comes out per month. It’s impossible. We have to pick and choose what we read and often it feels like we aren’t getting the full experience because no one is picking up every single tie-in. This was a problem when the comic book companies flooded the marketplace with too many titles and eventually everything imploded as a backlash from the speculator boom and the industry still hasn’t recovered from that. Back in the ’60s Marvel had a very manageable lineup with about twelve titles per month. It was easy for readers to jump aboard, experience the full Marvel Universe and not feel overwhelmed. Remember the adage, less is more!

5) Superhero costumes need to be consistent to maintain strong branding. Getting back to the New 52, one big example of this problem is the Superman outfit. In Zach Snyder’s upcoming film, the colors are way off; it looks bluish grey with red violet and no red trunks. In the New 52 comic books, the costume has the right red and blue colors, but no red trunks, just a red belt. And a collar, which seems to be a superhero prerequisite in DC’s New 52. Superman’s outfit is still not consistent from one medium to another. Unfortunately the producers of the new Superman movie, and DC Entertainment clearly didn’t want the classic costume meaning the costume differs from the one Supes wears in the New 52. The result is that already many fans aren’t happy. The same thing happened with Green Lantern. They made a choice with the film to have the costume appear organic and that was fine, it worked. But they should’ve used that costume when they rebooted the New 52 Green Lantern comic book. As a matter of fact, many fans expected they would do that, and were disappointed. DC had the perfect chance and pretext last month with the relaunches to do this but they didn’t. They need to realize that the movie medium is the strongest medium and should be the strongest point of reference.

6) Superhero Genre: We need to understand that superheroes aren’t a medium they are a genre that spans several media. This was proven back in the ’40s when Superman became a radio star and ceased to be confined to the comic book medium. What should be done is to just pick the version that is most popular, whether they be the movie version or the comic book version. In other words, all media should be cross-referenced to be compatible, with the highest priority given to the look of the costumes. This doesn’t mean that story isn’t important but comic books are more of a visual medium so the costume and visuals can’t be screwed up.

 

7) Executive-level decision mass consolidation of the characters and stories across all major mediums. This has to come from the top execs of WB and Disney sending  directives to DC Entertainment and Marvel respectively. For example, the likeness of an actor portraying the superhero or villain should be used in the comics, toys, etc. This can be expensive in terms of royalty but it just means they need to better negotiate this when coming up with the contract.

8 )Power to the (fans and consumer) people! Another thing the companies can do is have some kind of fan base council (with power and influence) that report to the big guns as to what is popular and what isn’t based on direct feedback from fans who can provide comments or answer polls. This will help bring about the highest level of consumer satisfaction.

 9) Price and online incentives: The price of a paper copy New 52 comic is the same as it is with the digital copy. The digital copy has no enhanced features. Why not? DC is missing out on a huge online opportunity: Incentives for digital comics could be online content like official character websites, commentary, videos, etc. Senior level direction is needed to map out where everything is in terms of the characters’ bios. Online charts and maps should be provided to help new readers understand what is going on, draw them in and appreciate any character’s rich history. 

Conclusion:

 There has to be one pure version of the property, and looking at this from a branding perspective, the property is still muddled. The standalone, independent business model that superhero companies are following is a bad idea. Their properties must be cross-referenced and cross compatible for all mediums, and whichever company has the guts to carry out this properly will win in the long run.

 

GEO

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