Marvel Studios is certainly on a roll. For the past couple of years their films have been well received by fans and critics and the success just keeps building. After delivering three epics last year, Marvel Studios expanded on that success with the unbelievable reception to this year’s Black Panther and Avengers: Infinity War.
To think, it all began when a B-list Marvel Comics superhero made his big-screen debut ten years ago.
That character, of course, is Iron Man. Back in May 2008, the Golden Age of Superhero Films had arrived with the premiere of Iron Man. Superhero films had gained prominence in the first years of the 21st century with explosive adaptations of Marvel Comics characters like the X-Men and Spider-Man and DC properties like Superman and Batman. When Iron Man was announced, many thought it would be another fun and entertaining big-budget film. What few realized was that it would spark a phenomenal interconnected film universe that became known as the Marvel Cinematic Universe (MCU). From that moment, the MCU exploded and captured our imaginations (and wallets). Which is why we are here celebrating the MCU 10th anniversary.
Many know by now the history of the MCU and how it came to be. Marvel Comics in the 1990s was bankrupt and sold the film rights of many of its characters to various film studios. While this saved the comic book company in the short term, this act left Marvel’s beloved characters in the hands of others who made their own changes when it came to the films. When Marvel formed Marvel Studios to have creative control over its characters the company had a dilemma in that their A-list characters weren’t available. In fact, the initial characters in the MCU where in the hands of other film studios. However, Marvel Studios was able to regain the film rights for all except a few like the X-Men, the Fantastic Four and Spider-Man. This forced the studio to rely on their less popular characters and this allowed them to fully realize their potential on film.
Birth Of A Film Universe
When Iron Man premiered, many saw how special it was since it focused on the flawed main character. Whereas, the main draw of the DC films at that time were the villains, such as in The Dark Knight, the first MCU film set a standard where the title character was the primary focus, not the foe. This led to a common problem with MCU films which had weak villains, but fortunately, the heroes were so endearing that audiences forgave the films.
There was one thing that enabled Iron Man to stand out from the other blockbuster superhero films. Those who stuck around through the film’s ending credits found out what it was when they were tantalized with the idea of interconnected films. The hero Tony Stark was greeted by the mysterious Nick Fury who informed him he was not the only superhero around. Fury presented Stark with the idea of the Avengers Initiative, thus the Marvel Cinematic Universe was born. This budding film universe was given a boost a month later when The Incredible Hulk premiered. While it is kind of dismissed these days, the second Hulk film was a vast improvement over Ang Lee’s pretentious and over-the-top Hulk, but it cemented the MCU. Aside from its many Marvel Easter eggs, at the end of The Incredible Hulk, Tony Stark appeared, which connected the two films. From there, the MCU continued growing. A few short years later, Iron Man had a sequel and two more MCU films came out (Thor and Captain America: The First Avenger) that helped lay the groundwork for the culmination of the MCU at that time: The Avengers. Needless to say films were never the same.
Here we are at the MCU 10-year anniversary, celebrating it with their newest smash hit Avengers: Infinity War. Many film studios tried and failed to copy the success of the Marvel Cinematic Universe. These include Warner Bros. and DC’s DCEU, Universal’s Dark Universe, and Sony’s Spider-Man film universe. 20th Century Fox came close with their X-Men films but their films were hit or miss.