Now that Man Of Steel has proven to be a hit at the box office, demand has increased even more for a Justice League film. It’s unfair to Man Of Steel because the natural thing would’ve been for a sequel to that Superman film. It’s also unfair for the Batman franchise being that Christopher Nolan’s Dark Knight trilogy concluded last year. Normally, the focus on the franchise would have been on rebooting it not taking part in a team film.
What is driving the pressure for a Justice League film is the phenomenal success of Disney/Marvel’s film The Avengers. To say that The Avengers was a game changer isn’t a small statement. That film proved that it is feasible to present an entertaining, well crafted film that utilizes many characters from a shared cinematic universe. But it’s not unprecedented. Remember Universal Studios decades ago did this with their horror movie monsters fighting each other in films.
Lost Opportunities
Warner Bros. and DC should’ve gotten the ball rolling years ago and put references of the larger DC Comics universe into their DC films.
They did put in very minor references in Batman & Robin (where Batman mentions Superman) and in Superman Returns (a PA announcement could be heard about a Gotham City train), but that was it. Christopher Nolan refused to have any mention of the other DC characters in his Batman films, so that opportunity was lost. Ditto with 2011’s Green Lantern. In Man Of Steel, Superman and Zod battle by a satellite that belongs to Bruce Wayne’s company, so that is a Batman reference. Plus, some there’s a blink-and-you-miss-it Booster Gold reference during a fight scene. Yet all this pales to Nick Fury’s surprise, substantial cameo at the end of Iron Man, which led to more Marvel Comics universe references in other Marvel films that culminated with The Avengers.
DC could go the same route but they don’t have the time. Fans want a Justice League film now. They’ve grown impatient with the studio’s glacial progress. Besides many higher ups in DC and Warner Bros. have stated that they don’t want to copy Disney/Marvel’s formula. Frankly, it would be the best thing to do, but with Disney/Marvel charging ahead and greenlighting films, Warner Bros./DC can’t afford to do that. It becomes a game of catch up and they’re way behind.
Nonetheless, many fans are going insane with the lack of communication from Warner Bros./DC on the status of the Justice League film.
This proves that they are taking this matter seriously and want to put out the best possible film. While there is pressure to make the film already, they don’t just want to rush out and slap something together. Given the failure of Green Lantern, Warner Bros./DC know they cannot alienate fans. Continue reading →
OK DC, Marvel has thrown down the gauntlet. Look at the result: The Avengers film looks to be one of this summer’s biggest blockbusters-maybe the biggest one. The buzz and hysteria surrounding this film is phenomenal. Toys based on the film are selling well and other merchandise is getting hard to find. Marvel Studios took a gamble and were patient. They carefully nurtured the film properties, which increased awareness for their characters. For The Avengers, Marvel Studios managed to corral the actors originating the super hero roles (with the exception of Edward Norton who didn’t reprise Bruce Banner/The Hulk) and bagged a director (Joss Whedon) who is an unabashed fan. Well it paid off in a super way-an opening weekend draw of over $200 million isn’t anything to sneeze at. So now the question remains: when will DC and Warner Brothers get their act together and put out a Justice League film? We’re not talking about some animated or motion capture film but an actual live-action film featuring Batman, Superman, Green Lantern, Wonder Woman, The Flash and DC Comics’ other great heroes.
Honestly how difficult is it to pull off? Marvel managed to do it, and DC’s characters has had more film and TV exposure so it would be easy to generate enthusiasm for such a film. And Marvel’s efforts are quite considerable if one takes into account how their properties have been scattered among many Hollywood studios. Warner Bros. has owned DC for some time so the logistics of gathering all their characters into one film should not be difficult. Of course, the ideal would be to bring aboard the most recent actors who’ve played the super heroes like Christian Bale or Ryan Reynolds, but it’s not really necessary as seen with Mark Ruffalo taking over the Bruce Banner/Hulk role in The Avengers and Superman and Batman have been recast throughout the years.
It isn’t as if The Avengers sprung up out of nowhere. The first inkling about a film starring Marvel Comics’ heroes came about at the end of the first Iron Man film in 2008 and later that year with The Incredible Hulk. In those films and others since then put out by Marvel Studios there have been many Easter eggs for fans that showed a shared universe. Captain America’s shield was in the background during a scene from Iron Man, the spy organization S.H.I.E.L.D. turned up, Hawkeye and Black Widow made cameos (Hawkeye in Thor and Black Widow in Iron Man 2) and even the Infinity Gauntlet was shown briefly in Thor. The point of all this was that for four years, Warner Bros./DC and everyone in the world knew Marvel Studios was building up to an Avengers film. Yet DC and Warner Bros. didn’t do anything to match that concept. Their releases didn’t give any indication of a shared universe (the last time this idea was explored were vague railroad PA announcements for a train headed to Gotham City in Superman Returns). It was so simple and would’ve excited fans.
That’s not to say that they haven’t tried to bring the Justice League to life. Putting aside the incredibly awful 1990s TV show pilot and a simplified version of the team appearing informally in Smallville, Warner Bros. was close to producing a Justice League film in 2008. A script was commissioned, George Miller was hired to direct it and he was casting roles, in other words, Justice League was in actual preproduction. But the Writers Guild strike of that year gave Warner Bros. a chance to pause and ultimately kill the project.
Reportedly, the studio wanted to emulate Marvel’s pattern of releasing solo super hero films that would culminate in a Justice League movie. But as of this writing, there is very little evidence that they are working toward such a film.
One worrying factor about building up to a Justice League film is the recent track record of DC movies. Aside from the recent Batman films, Superman Returns, Green Lantern, Constantine, Jonah Hex and Watchmen have been box office disappointments. The Dark Knight Rises is a guaranteed hit but this can’t be stated for next year’s Man Of Steel. Superman has proven to be a difficult character to translate to the big screen unless the right director is chosen and The Man Of Steel’s director, Zack Snyder has had a spotty record at the box office. So if the new Superman film doesn’t deliver it could mean another long drought before Superman returns to the silver screen and could delay a Justice League film.
Christopher Nolan, the director behind the successful Batman reboot, was rumored to be in line for directing a Justice League movie but there isn’t anything concrete stated about that notion. What is troubling for some fans is that Christopher Nolan as said in interviews that he wishes to keep the worlds of the individual heroes separate from each other. So, as with The Dark Knight, there probably won’t be any acknowledgement of Metropolis or Central City in The Dark Knight Rises. Ditto for Man Of Steel, which he is producing.
This mentality is shared by DC Entertainment as well. Diane Nelson, DC Entertainment President, said to IGN back in 2010, “We do have a very different attitude about how you build a content slate. And it isn’t necessarily about connecting those properties together to build a single thing. We think we’ve got great stories and characters that will lend themselves to great standalone experiences.”
Perhaps after looking at how much money The Avengers is making and the film’s popularity, DC and Warner Bros. may change their mind.
It’s pretty obvious that the world of digital comics is expanding at a phenomenal rate. As tablets and smartphones become more commonplace it won’t be too long before the number of readers of digital comics could eclipse that of regular paper comics.
Companies like DC and Marvel sell digital downloads and even offer free downloads to sample their comics. And it’s very easy to download comics. Just download an app with Comixology, iVerse Media’s Comics + or even from comic book companies themselves. In fact, Marvel, DC, IDW, Dark Horse and others also offer free apps.
After downloading the apps, just sign up for a free account. Readers are taken to the sites’ main menu where they can buy comic books. There are literally thousands of titles to choose from, no more running around to different comic book stores to find that elusive issue that is sold out everywhere. A simple search button will yield instant results. At this point the sites don’t have complete collections but the library is growing so it won’t be inconceivable to have a complete collection of Fantastic Four digitally.
Once they’re downloaded, the comics go into the cloud so they can’t be lost even if you’re device is damaged. Anyone can go into a friend’s laptop or desktop and view their own comics. While comics can be read on traditional computers, reading them on mobile devices is the way to go becausenow the digital comics are as portable as regular paper comics. What’s more is that images can be enlarged to better appreciate the art and a simple swiping of fingers allows page turning to be easier than regular comics. Plus readers don’t have to worry about being careful with reading mint comics and the online comics don’t have any ads to skip over.
Before buying comics, readers are given a preview of a couple of pages to sample the comic. This can be a disadvantage to regular paper comics where a reader can conceivably skim through the entire issue before deciding to buy the comic. But many times, companies offer several-page previews or even an entire first issue which gives one a better idea of what they’re going to buy.
These free downloads are an excellent way to preview comics or characters. DC jumped at this opportunity by offering downloads of popular characters and calling them for example Flash 101, which offers origins and first appearances of characters, complete with cover galleries. It’s a great introduction for new readers and DC should use this concept more with their lesser known characters. One can only wonder why Marvel isn’t doing this.
DC certainly has the edge when it comes to digital comics. It seems as if they wholeheartedly embraced the concept especially when they launched The New 52 earlier this year when they relaunched their titles on paper and digital on the same day. These digital comics revived DC’s sales, in fact, for September 2011 they were the only company to have reported a sales increase of 1000% that is simply incredible.
However, not all is perfect with digital comics. To really compete, digital comics must offer more for the same price. For example a paper comic is $2.99 or $3.99 and that is supposedly due to production and print costs. Then why are online comics the same price? Sure if one is patient, individual issues usually drop in price weeks later, but why should the costs be the same on the first day of issue? If companies are to charge the same price then incentives should be offered. This could include creator commentaries, scripts, galleries and sketches. The comics should have a toggle button pencil inks and even one to remove the word balloons so readers can really appreciate the artwork.
Companies need to take advantage of the interactive features that are possible with online comics. One thing that can be done is to include live, real-time reader comments and updates. This means that a reader can finish a book then be able to comment on the issue which will show up immediately in that book’s commentary section.
While currently downloaded comics offer suggested links to similar titles, the comics should offer a link to a superhero homepage, that is that homepage would explain who is the character, show maps and galleries and databases on characters and story arcs. In DC’s case, offer a link to their 101 introductions or include it with the initial download of a particular comic. Annuals should be annotated with sound f/x which could be an incentive to buy them.
Perhaps the Justice League annual, the deluxe edition, can have voice actors, CG effects, sound effects, original music composed and conducted for the annual; the penci/inlk/color/word ballon toggle, interviews with the editor, writer, artists, dropdown reader commentary (the letters page), link to the Hall of Justice where you can get a converged version of the 101s, like Superman 101 will present not only comics, but TV shows, animation, gaming, trailers, and movie versions. Also polls asking for opinions of a particular issue, character, or villain, etc.
Also, DC Universe online should converge with the New 52. And of course, any new mass media creation should be cross compatible with other media, meant to tie unto an integrated universe.
They could have started with the Green Lantern movie and linked him with the future formation of the Justice League. DCUO could have merged the Ryan Reynolds GL into the game. That’s the big picture examples of how digital comics can further evolve.
Check out this video from the annual big idea conference TED, which stands for Technology, Enternatinent, Developers:
Here they show what an ebook can do. DC & Marvel really should exploit the best that tech has to offer to show that a superhero story can envelope a convergence of media.
There is still room to grow with digital comics. Perhaps some of these suggestions could be utilized to fully realize digital comics’ potential. In the end this could be what saves comics.
All I read about DC Comics, these days, is what the New DC is…
DC’s Flashpoint the newest “event” series, is meant to last only six months. It will end at the end of August. This takes place in the screwed-up evil DC heroes universe, where Barry Allen, aka The Flash, is the only one who remembers the good ol’ wholesome DC universe.
This September, all of DC’s comics will relauch as #1, and this will be the new permanent DC. The comic book company says it’s not an “event,” not a prequel, a sequel or an alternate universe. For the current and next generation of DC readers, the DC universe starts here, in September.
Justice League #1 Cover by Jim Lee and Scott Williams
By the way, pick up the new DC’s Justice League, on sale Wednesday, August 31, by Geoff Johns and Jim Lee, who are the chief creative officers for DC Entertainment. The new DC will center around the first issue of Justice League#1 so this will start it all.
I could be wrong, but my guess is that in August, the Flash from Flashpoint, in his efforts to right what was wrong and go back to the old DC universe, never truly succeeds. Kinda like Old Spock from the 2009 Star Trek film. or maybe the readers get to see Flash make it back home, but that old DC universe is closed for readers. No more old universe. The end of Flashpoint I imagine will be the destruction of the Flashpoint Universe (which was truly dark, evil and edgy- darker than Marvel) and from September on, a new DC Universe will appear, and although it’s not as dark as Flashpoint, it seems to be way cooler than the old DC. I know DC wants to match the coolness of Marvel. DC will never portray the original DC Universe as the main universe again. It’s timeline and continuity, they believe, served its 70-year purpose.
And that’s the objective- by every one of these books relauching at #1, DC has the means to start fresh with modern sensibilities.
DC’s Crisis on Infinite Earths in 1986 did much of that, but back then, only Superman and Wonder Woman had a few of their books that relaunched at #1. And what they did then was consolidated dozens of Earths into just one. The 2011 DC Universe, is designed for readers who know nothing about DC, and is also designed for familiar readers. The reaction I sense from old fans is somewhat positive, maybe 70/30 split. But the majority of the old school readers who actively buy comics are approaching or are middle age. the new DC needs to maintain popularity with a fan base for young readers. With TV, movies, web, Youtube, videogames, and other adventure-based presentaions, comics have an uphill battle. And when guys discover girls, comics sustain a bigger loss LOL! In WWII, a single issue of Superman sold five million copies a month! A single monthly issue. These days Superman may sell only 30,000 copies, on a lucky month. And the majority of the readers today are aging fanboys.
BTW, all 52 new DC monthly titles will be available as a download or you can go to the stores and buy the paper comic. Digital download comics are undoubtedly the wave of the future. Every Wednesday, the latest DC comic will be available online and at the local comic shops. That’s a big step. According to DC editor Paul Levitz, digital download comics sell five times more than paper comics- that’s one reason why I believe this could work.
This new DC will work only if it attracts new readers, elementary school, middle and high school kids, who can click their iPhones to download the latest issue of Superman. And these up and comers will need to want comics more than kids have in the last 30 years who had a ho-hum reaction to comic books up to now. This current generation (sometimes called millenials or Generation 9/11) has been raised on videogames, DVDs, the web, pop music and other entertainement that compete for the user’s attention against comics.
The majority of faithful comic book readers, historically fell into three groups–WWII-era young adults (young GIs stationed in Europe and the Pacific collected comics), baby boomers (who picked up their hobby from their parents) and those from Generation X. Any generation after that were less inclined to buy or collect comics. DC seems to be putting all their cards on the table for one huge gamble. If this doesn’t take off then this “relaunch” will be just another “event.”
Although it’s an uphill battle- these are the positives: it’s designed to be a new universe for new readers to jump in igital download for iPad, iPhone and Droid phones. There’s no need to walk into a store to get new DC comics every Wednesday. Of course this spells trouble for bricks and mortars businesses who will have to be innovative to survive.
My guess is that it will be more successfull than the overall 2010 sales for DC comics, at least, because 1) in 2010 only a select few DC comics were digital downloads and what DC saw is that digital downlad comics made five time more money than paper comics, and 2) from now on, all monthly DC comics are high resolution digital downloads (for the same price as paper comics).
So at the very least, the key to DC’s (and the comic industry overall) survival is digital download sales, and the high likeleyhood that DC will make more profit than than in any given year in the last 20 or so years.
They did put in very minor references in Batman & Robin (where Batman mentions Superman) and in Superman Returns (a PA announcement could be heard about a Gotham City train), but that was it. Christopher Nolan refused to have any mention of the other DC characters in his Batman films, so that opportunity was lost. Ditto with 2011’s Green Lantern. In Man Of Steel, Superman and Zod battle by a satellite that belongs to Bruce Wayne’s company, so that is a Batman reference. Plus, some there’s a blink-and-you-miss-it Booster Gold reference during a fight scene. Yet all this pales to Nick Fury’s surprise, substantial cameo at the end of Iron Man, which led to more Marvel Comics universe references in other Marvel films that culminated with The Avengers.
Starloggers 