Once considered a novelty gimmick back from the ’50s 3D films look to be a mainstay in modern-day cinema. Specifically, f/x-laden genre spectaculars. It’s gotten to the point that a big-budget sci-fi or fantasy film without the 3D treatment seems to stand out or seem lacking. A prime example of that is the upcoming The Dark Knight Rises.
As anyone knows, this all started with the phenomenal success of James Cameron’s Avatar. There had been 3D film releases before Avatar but none of them were as hugely successful as Cameron’s sci-fi epic. Naturally, the film studios attributed Avatar’s success to the revolutionary 3D process that James Cameron utilized and set out to recreate that film’s success at the box office. This is why it seems as if every major genre or animated film is released these days in 3D.
All would be terrific if the 3D used was actually good on a consistent basis.
More and more often, audiences are complaining about the inferior 3D used in many films. Unlike Avatar, which was filmed using 3D cameras, most films released in 3D are post-converted. Usually it seems as if this process was slapped on at the last second and it shows. There are many rants that the films looked dark during some scenes, and actually seemed two dimensional at other times. These complaints were leveled at Clash Of The Titans, Green Lantern and Marvel Studios’ recent super hero films.
Film studios are in danger of killing any enthusiasm for a 3D film. What makes things worse is that the studios won’t reveal in their ads if the films were truly filmed in 3D or not. Add to that the higher ticket prices and it won’t be long before the bloom is off the rose so to speak. There are signs that this is happening already. Take the ticket sales of the newly released John Carter; despite the promotion that the sci-fi epic was in 3D (it was post-converted according to reports) it wasn’t a big hit. Or better yet, look at how Star Wars Episode I: The Phantom Menace did when re-released last month in 3D. It wasn’t a flop and did respectably but it wasn’t a mega hit. Of course, being that Star Wars Episode I was filmed over a decade ago, one couldn’t expect it not to be post-converted, and in that film’s defense the conversion was actually pretty decent. While some images appeared to be two-dimensional, some scenes looked good and at least there weren’t any scenes that looked dark.
The true 3D process using special cameras is costly, but in the long run, it would benefit studios since they can claim their films are true 3D films rather than something hastily done to earn a quick buck.
The good news is that while many upcoming films are using the post-conversion process, there are more and more films that do use actual 3D. While some of those films may not be appealing to some (feature-length animated films and horror films) they do point to the notion that 3D is becoming more mainstream. Perhaps a day will come when it becomes more economical for studios to produce true 3D films on a regular basis or at least improve the post-conversion process. (This improvement would benefit older films needing conversions like future Star Wars re-releases.)
This website reports which recent and upcoming films are true 3D films and which ones aren’t. The following is a partial list of upcoming films using both types of 3D.
Post-Converted: The Avengers, The Cabin In The Woods, Gravity, Men In Black III, Wrath Of The Titans
Actual 3D: Abraham Lincoln: Vampire Hunter, The Amazing Spider-Man, Brave, The Hobbit, Ice Age: Continental Drift, Madagascar 3: Europe’s Most Wanted, Prometheus, Resident Evil: Retribution