
It sounds like a cliche by now to make a statement that we fans are the true winners of summer 2025’s superhero film wars between Marvel and DC, but it’s true. It does not matter which of the two films, Superman and The Fantastic Four: First Steps, is better, although fans have made arguments that Superman was better than The Fantastic Four: First Steps and vice versa. It’s all subjective and open to interpretation. What matters is that we finally got a summer where the two superhero-based film studios, Marvel Studios and DC Studios, went head to head with top-tier film releases that were well made and successful (more on that soon).
The result was that we were treated to two great superhero films in a relatively short amount of time. It would have been better if they performed better at the box office but they are not flops. Who knows what would have happened if both films pulled in a billion dollars? Would this have triggered some kind of race between the two studios to outdo each other at every turn? This would not be realistic or viable and probably lead to a huge crash after some of their films failed. Perhaps the films would have made a lot more money if their releases were not so close to each other since the films came out in a two-week period. Both studios should adjust their release schedules to consider this.

One thing to dispel is that there isn’t superhero fatigue. That is something that trolls and others want to create a narrative in order to drive clicks and views. Sure, we are past the heyday of the superhero craze and the new normal is that they are not guaranteed box office gold. But that is because too many inferior films came out which turned off many to superhero films. The two studios should share some blame for that but other studios, especially Sony Pictures, dumped out garbage like Madame Web and Morbius, which diluted the Marvel name and superhero films in general. It does not matter that the Sony Spider-Man-less films were not part of the Marvel Studios films; the average moviegoer does not know or pay attention to such subtleties. Even though Sony announced they won’t produce any more of these films, the damage has been done.
Right now both Marvel Studios and DC Studios are in a rebuilding phase. Both of this summer’s superhero films launched new phases for their shared cinematic universes and past history has shown that the early films of the studios started off relatively small but they built interest for the characters who later on headlined blockbuster films. For example, Man of Steel earned $670 million dollars, while that is great for most films, Warner Bros., the parent company of DC Studios, would have preferred it earned more. The following film after Man of Steel, Batman v Superman: Dawn of Justice was more successful in part because it featured Superman. The problem for Warner Bros. is that they got greedy and impatient and jumped into the big tentpole epics like Justice League, which did not allow for the characters and events to grow naturally. In the end, these films failed to make the money Warner Bros. wanted and eventually the first DC shared universe collapsed.

James Gunn took over the DC films and is now carefully launching a new cinematic universe. For the most part, he is keeping things close as to what direction the films will take. As far as we know the only followup film in the new DC universe that is coming out will be Supergirl, while on TV Lanterns and Peacemaker will be streaming soon. Gunn has made it clear, that future films will only go into production once a complete script satisfies everyone, which is how it should be. Right now, Superman will have earned $600 very soon and maybe will finish out its run earning a bit more, which means it is profitable. This is a promising start for the new DC films but it’s important that Superman appear soon in future films in order to keep the character fresh with audiences.
Meanwhile, the early Marvel Studios films did not even come close to making a billion dollars until The Avengers. The Marvel films released this year were not outright flops nor were they were humongous successes, although the final numbers for The Fantastic Four: First Steps is not known at this time. The films earned from as low as $382 million (for Thunderbolts*) to $434 million and counting for The Fantastic Four: First Steps. In the end, the latter film will probably finish its run with over $500 million, which is respectable.

Marvel Studios tried to repeat this pattern with Phase Four of their films after the Infinity Saga ended. But circumstances prevented followups to the Phase Four films TV shows and characters. Sure, Shang-Chi and the Legend of the Ten Rings was a hit back in 2021 and all, but where is the sequel? Where is Shang-Chi for that matter? Yes, he will appear in Avengers: Doomsday but that will be a time gap of five years between appearances, which is too long. This lack of followup was a huge error on Marvel’s part. They had to keep to momentum going with Shang-Chi, especially since he was an unknown character. In the past, after minor and unknown characters made their debuts, Marvel Studios quickly featured them in other films to keep up interest. Examples of this include the Guardians of the Galaxy and Doctor Strange, who rocketed in popularity after they made appearances in Avengers films and their future films earned much more than their debut films. This even happened with the Marvel Studios version of Spider-Man. His debut film, Spider-Man: Homecoming, did not make a billion dollars but his second and third films did so, easily. This formula will work with the Fantastic Four and other new characters. Thankfully, Marvel Studios will repeat this formula in the upcoming Avengers: Doomsday as that film will feature the Fantastic Four, the Sam Wilson Captain America, and the Thunderbolts.
Both film studios are focusing on quality and long-term strategies, which is great because this will help word of mouth for these superhero films. Marvel Studios now has genuine competition when it comes to producing quality superhero films. Again this is great for us fans. Even the head of Marvel Studios, Kevin Feige, has said in the past that he wanted DC films to succeed because the competition would be good for Marvel Studios. Competition generates innovation and creativity and encourages competitors to do their best work. In fact, the lack of competition from DC could be seen as one of the reasons why Marvel Studios floundered for a few years.

It is great that there is genuine competition between the two superhero film studios. Whether or not Superman or The Fantastic Four: First Steps is more successful is irrelevant at this point, although Superman is the clear winner when it comes to box office result. Both films can be enjoyed by fans for what they bring to the table. What matters is that two great superhero films came out in one summer, which is something we have not had in a while. This is why we are the winners in this competition.


