Marvel Entertainment has ruled the box office with its numerous hit films, especially those produced by Marvel Studios. Meanwhile, DC Entertainment and its parent company Warner Bros. while successful with TV and video game adaptations of the DC superheroes seemed to be asleep at the wheel in putting out film products to counter Marvel’s box office dominion.
Late Start
Around the beginning of this decade as Marvel Studios was blossoming what was DC Entertainment doing around this time? We got from them Green Lantern and The Dark Knight Rises. The former film didn’t perform to expectations and failed to resonate with fans and audiences. Green Lantern was hamstrung with weak villains, pedestrian storytelling, and for a film featuring a cosmic hero it was too Earthbound. On the other hand, the final film in Christopher Nolan’s 
Dark Knight trilogy was well received at the time of its release, but many grumbled that it was too ponderous, pretentious and its villain Bane (Tom Hardy) couldn’t compare to The Dark Knight’s Joker (Heath Ledger). What was noticeable was that Batman’s world seemed smaller and darker than the more light-toned Marvel Cinematic Universe. It seemed odd that Batman was the sole superhero around in Nolan’s films, although for The Dark Knight Rises’ plot of Gotham held hostage, that was a necessity. It was plain to see in the end that while the Batman films were hugely successful, they did not do anything to expand the DC Universe in film. So once that trilogy was completed there wasn’t anything to follow it.
Does all of this mean that it’s over for DC? Should they throw in the towel? Hell, no! They may be way behind Marvel at the moment, but they are gearing up for a new war that will start in March 25, 2016. The release of Batman v. Superman: Dawn Of Justice is just the opening salvo. However, the failures of Green Lantern and The Dark Knight Rises in terms of creating a cinematic universe is why DC had to start over with Man Of Steel in 2013, already a few years behind Marvel Studios. That reboot of Superman and his mythos was successful, but it’s considered controversial by many fans who decried the character deviations, especially when Superman killed at the film’s end.
Nevertheless, the film did begin an earnest establishment of a larger universe. Take the scene near the end when Superman (Henry Cavill) and Zod (Michael Shannon) fight above Earth and tear apart a satellite belonging to Wayne Industries. It was a nifty Easter egg, but it was a blink-and-you’ll-miss-it moment and the film should’ve done more. Imagine if a post-credits scene was shown where the near destruction of Metropolis is shown on a TV screen. The camera would’ve pulled back to show that the TV was in a cave and that Batman could be seen watching the disaster on TV. Or have the TV in a non-descript apartment where a certain green Power Battery could be spotted.
Regardless, Man Of Steel was DC’s first true attempt at establishing its own cinematic universe. Its Easter eggs may pale next to Iron Man with the Avengers Initiative scene, but it’s a start.
Broad Horizons Ahead For Both Companies
From March 2016 until 2020, DC has eight films scheduled for release. At this point, the general public doesn’t know which properties will be on the big screen aside from Batman v. Superman: Dawn Of Justice, but current rumors point to Shazam, Wonder Woman, the Justice League (finally!), a new Batman, and a proper sequel to Man Of Steel. DC and Warner Bros. should be commended for not rushing things unlike some other movie studios with comic book properties (looking at you Sony). This means that when the universe is finally presented it should be cohesive and well done.
Regarding the recent decision to move Batman v. Superman: Dawn Of Justice from May 6,2016 to March 25,2016, it may seem like an admission of defeat. One way of looking at it is that DC recognizes what a juggernaut Marvel Studios and its films have become and want to avoid direct competition. But it’s really a more strategic move by DC and Warner Bros. to ensure that Batman v. Superman: Dawn Of Justice reaches the widest possible audience. That is why they moved up the film’s release date so it doesn’t have to compete with the third Captain America film. A lot of people 
salivated over the prospect over these two comic book titans going at it in the box office, but in reality such direct competition would hurt both brands. In this case, DC would have suffered more. Why? It’s likely that Batman v. Superman: Dawn Of Justice would’ve won the match against the third Captain America film, but the Marvel Cinematic Universe is a proven brand with devoted followers and Captain America has risen significantly in popularity thanks to his last film. There isn’t any way that the third film would flopped; it would’ve earned a respectable amount of money in the matchup, enough for Marvel to declare a pyrrhic victory and claim their film held up well against DC’s better known characters. In the meantime, if Batman v. Superman: Dawn Of Justice didn’t have super impressive opening box office numbers or heaven forbid came in second on the opening weekend, it would’ve spelled a PR disaster for DC and stifled their burgeoning cinematic universe. DC had more to lose than Marvel, so taking a page from their competitor’s strategy book, they positioned their centerpiece film in a less competitive time period where it’s guaranteed to score high.
With DC beginning its own universe, which at this point is still in planning stages, Marvel is charging 
forward with more film releases. Next year will see the eagerly anticipated sequel Avengers: Age Of Ultron and Ant-Man. The following year we’ll get the aforementioned third Captain America film and on July 28, 2017 the Guardians of the Galaxy will return to theaters with a new film. Additionally, Marvel recently announced several release dates through 2019 for five more films in the MCU. No details have been released but the speculation is that these films may include sequels to Thor, the Avengers, possibly Iron Man (Robert Downey, Jr. recently expressed interest in continuing to play Iron Man), and new properties like Captain Marvel, Black Panther, the Inhumans, or Doctor Strange.
A film based on the last character mentioned, Doctor Strange, also means that Marvel is branching off in yet another direction. Like with Guardians Of The Galaxy, which is actually a space adventure film, a Doctor Strange film would not be a traditional superhero film, but rather one that deals in the genre of horror and fantasy. The fact that Scott Derrickson has been hired to direct the film is indicative of its horror trappings since Derrickson’s resume includes horror films.
Guardians Of The Galaxy and the upcoming Doctor Strange film point to how Marvel has won the Movie War because they’ve done so well with superhero films that they are now able to branch off into other genres. DC has tried doing this in the past with poor adaptations of Constantine and Jonah Hex. If DC’s film slate includes a rumored movie based on its fantasy property Sandman, then this would prove that DC is remaining competitive and moving beyond superheroes as well. Continue reading
